[VIDEO] Why Lego Is Way More than a Toy Company2023-02-03 16:53:18
Lego grew to be the world’s largest toymaker by appealing to many different kinds of customers, from kids and collectors to corporations looking for fun team-building activities. The Danish company manages to reach lots of people by licensing popular properties like Stars Wars and Marvel for a range of content like movies, TV shows, and video games. This video looks at how Lego drives toy sales by branching out into entertainment that reinforces its brand and grows its customer base.
- How does Lego benefit its toy business by producing movies, TV shows, and video games?
- What role does licensing play in Lego’s business strategy? Do you think the company would be as successful as it is today if not for the popularity of properties like Star Wars and Marvel?
[VIDEO] The Artificial Flower Factory that Serves Celebrities2023-01-20 16:19:50
This video dives deep into the story of M&S Schmalberg, the last artificial flower factory in the U.S. that crafts beautiful blossoms by hand. Located in the heart of Manhattan, this family-owned business serves everyone from top fashion designers and celebrities to individual clients with personal projects in mind. The video below delves into the history of M&S Schmalberg and its artisanal production methods while also examining the rise and fall of the American artificial flower industry over the span of a century.
- What effect did competition from overseas manufacturers have on the artificial flower industry in the U.S.? How has M&S Shmalberg managed to stay afloat through the years?
- Why is it important for M&S Shmalberg to hire and train new employees to replace their talented but aging staff?
[VIDEO] Why Layoffs Are Hitting Professional Workers2023-01-11 17:34:19
As the post-pandemic economic recovery slows down, many companies are looking to trim their bottom lines through restructuring and layoffs. Unlike in previous downturns, however, professional employees have largely been on the receiving end of these job cuts. The video below examines why white collar workers are more likely to receive a pink slip than their blue collar brethren.
- Why are white collar workers facing a disproportionate amount of layoffs as the economy slows down?
- How can the strong job market potentially benefit professionals like tech workers who have recently been laid off?
[VIDEO] The Multi-Billion Dollar Business of BTS2022-12-14 17:14:04
The members of the K-pop group BTS are more than just entertainers: they’re financial juggernauts who have contributed billions of dollars to the South Korean economy. The video below looks at how BTS leverages their massive global audience to develop lucrative brand partnerships with everyone from McDonald’s to Louis Vuitton. This bonanza of cash might not go on forever, though, with the group announcing they were taking a brief hiatus that could potentially blunt their branding power.
- What unique value does BTS bring to brands like McDonald’s and Louis Vuitton?
- Do you think BTS will continue to be a global financial juggernaut after going on hiatus? Why or why not?
[VIDEO] How Retailers Deal with Returns2022-11-30 18:12:06
The National Retail Federation says that customer returns are increasing across the industry, driven primarily by online returns that have more than doubled in the last few years. Contrary to what many consumers may think, these products don’t simply boomerang back onto store shelves. As the video below shows, returned items take a complicated journey from warehouse to warehouse that frequently ends either at a secondary resale center or a landfill.
- Why do many returned products end up in secondary resale centers or landfills?
- Do you think consumers would be less willing to frequently return online items if they knew about the complicated process behind returns? Why or why not?
[VIDEO] How Junior’s Bakes Millions of Cheesecakes2022-11-11 17:25:54
The New York bakery Junior’s has been selling enormous cheesecakes to customers since 1950, but 2022 has probably been the toughest year for the company since its founding. Along with examining how a cream cheese shortage and skyrocketing ingredient prices have threatened Junior’s bottom line, this video also examines the company’s history and the intricate production processes for its many baked goods.
- How have rising ingredient costs affected Junior’s business?
- What role does automation play at Junior’s New Jersey factory? Do you think adding more robots to the assembly line could lower costs for the company?
[VIDEO] Drying Mississippi River Disrupts Another Supply Lane2022-11-02 16:34:46
The Mississippi River serves as one of the nation’s most vital supply routes, with slow-moving barges carrying everything from agricultural products to oil and building materials. Due to a drastically dry spring and summer, however, the river is running too low at some points to allow vessels to pass through. This video looks at how plummeting water levels on the Mississippi are disrupting the plans of farmers and manufacturers who rely on the river to get their goods to market.
- Why is the Mississippi River such an important shipping route in the U.S.?
- How have farmers been affected by the Mississippi River’s low water levels as they attempt to ship recently harvested crops?
[VIDEO] Why Arizona Is Becoming a Logistics Hub2022-10-19 15:17:56
On a stretch of highway near Phoenix, property developers have constructed dozens of industrial warehouses with millions of square feet in storage. These enormous Arizona facilities are attracting big companies like Amazon, UPS, Walmart, and many more tenants that are looking to avoid California supply chain bottlenecks. This video looks at the reasons why some businesses are starting to center their logistical operations in the American Southwest.
- What are the benefits and drawbacks for companies that use storage facilities located in Arizona rather than California?
- Do you think companies should place their warehouses closer to ports or closer to consumers? Which option has more potential advantages?
[VIDEO] Why Oboes Are So Expensive2022-10-07 15:53:57
This fascinating video takes a close look at the painstaking process for making oboes, a woodwind that stands out as one of the most expensive instruments in any orchestra. The artisans depicted below must contend with costly and dwindling supplies as well as limited demand from a small and selective market, factors that make this specialty business even more complicated.
- Why are the material costs for oboes so high compared to other instruments like flutes and clarinets?
- How does demand from a small and specialty market drive production decisions for oboe makers like Howarth?
[VIDEO] Elasticity: Determining How Companies Price Products2022-09-28 16:34:01
In recent months, CEOs at leading corporations have been talking a lot about “elasticity” with their shareholders. As Americans contend with rising prices due to inflation, companies are concerned with just how elastic their pricing practices can be. This video examines the concept of elasticity and the role it plays in determining how companies price products.
- What is price elasticity, and how is it affected by inflation?
- What are some ways that companies like Procter & Gamble try to maintain market share as their products become more elastic?
[VIDEO] How Google Remapped the World2022-09-09 15:21:18
Every month, more than one billion people use Google Maps to find their way around the world. The video below looks at the history of this revolutionary app since its launch 17 years ago as well as the ethical issues that come with gathering location data from millions of unknowing users.
- How do businesses use Google Maps as a promotional tool?
- Do you think Google’s system of “differential privacy” provides enough protection for users’ location data? Why or why not?
[VIDEO] How Supply-Chain Bottlenecks Shifted to East and Gulf Coast Ports2022-08-26 15:21:17
Global supply chains have been all out of sorts since the start of the pandemic, but for the most part traffic and delays have been isolated to ports on the Pacific. As the video below explains, though, bottlenecks have now moved to East and Gulf Coast ports that are unprepared for this influx of ships and container boxes.
- What are some reasons why shipping traffic and delays have moved from Pacific ports to East and Gulf Coast ports?
- Why do some experts predict that traffic at East and Gulf Coast ports could start to slow down in the coming months?
[VIDEO] The Fall (and Rise?) of Unions in the U.S.2022-08-12 15:47:17
Thousands of workers at Amazon warehouses and Starbucks stores across the country have voted to unionize in recent months, potentially reversing decades of declining union membership in the U.S. This video takes a close look at the history of unions in postwar America, examining the reasons why service industries largely stayed unorganized and how that could change in the coming years.
- Why did union membership start to decline in the 1970s and 1980s?
- Do you think U.S. legislators should make it easier for Americans to unionize their workplace? Why or why not?
[VIDEO] How Consumer Confidence Relates to Inflation2022-07-29 15:15:22
Consumer confidence in the economy has taken a nosedive as prices climb higher due to rising inflation, potentially indicating that the U.S. is on the road to a recession. This video looks at how the government collects data on consumer confidence while also examining the ways that low economic expectations can further fuel inflation.
- Why does the government collect data on consumer confidence? What sort of questions do they ask participants?
- How can declining consumer confidence potentially drive inflation even higher?
[VIDEO] Inside LinkedIn’s New Hybrid Office2022-07-07 15:18:00
Although the pandemic ushered in a new era of working from home, many companies still want employees to come into the office. This video looks at how the social network LinkedIn redesigned its workplace to include more than 75 different types of seating, combining the comforts of home with the collaborative nature of the office environment.
- What are the benefits and drawbacks of LinkedIn’s new hybrid office plan?
- Do you think more companies should follow LinkedIn’s lead and develop hybrid offices with many types of seating? Why or why not?
[VIDEO] Why Tech Stocks Are Dropping2022-06-24 15:30:42
Last week, we looked at how declining stock prices are signaling to analysts that an economic recession could be on the horizon. This video looks at how the recent downturn has been especially grim for tech companies, whose shares are down significantly due to rising interest rates and global instability.
- What are some factors that have caused tech stocks to fall sharply in recent months?
- How have hiring decisions by companies like Facebook contributed to the tech stock downturn
[VIDEO] How Inflation Impacts U.S. Households2022-06-10 15:45:36
Over the last year, Americans have seen prices skyrocket for everything from food to fuel, leading to higher bills and strained budgets. This video looks at how inflation has played out across the economy, from increased costs for consumer staples like meat and eggs to rising rents that are a result of low housing supplies.
- What long term economic factors have led to increased meat prices in recent months?
- How has a lack of housing construction since the 2008 financial crisis contributed to rising rents in 2022?
[VIDEO] Florida Orange Growers Struggle with Dwindling Harvests2022-05-26 15:15:13
Although the sunny state of Florida is famous for its acres of orange groves, the last few years have been stormy for citrus growers as they fight against a tree disease that damages their crops. This extensive video looks at how “citrus greening” brought on by an invasive insect has put many Florida growers out of business while others struggle to adapt to this new agricultural reality.
- How has citrus greening impacted the Florida orange industry?
- What are orange farmers doing to combat citrus greening? Do you think their efforts will be successful?
[VIDEO] Why Electricity Costs Could Keep Climbing2022-05-12 15:11:27
Although electricity prices usually tend to increase alongside the temperature, this summer Americans could see their utility bills rise to record levels. The video below explains how climbing natural gas costs have made air conditioning more expensive than ever, a situation made worse by tangled supply chains and the war in Ukraine.
- How do rising natural gas prices impact utility costs for consumers?
- Do you think utility providers should invest more in renewable energy sources to reduce their dependence on natural gas? Why or why not?
[VIDEO] How Crocs Went From Polarizing to Fashionable2022-04-28 15:51:54
While Crocs have had their fans since launching in 2002, the clog brand really took off during the pandemic as housebound Americans searched for comfortable indoor shoes. This video looks at how Crocs won over a doubting public thanks to its unique design, customization, and exclusive partnerships with brands and celebrities.
- Why did Crocs close its retail stores and move to a distribution model that focused on online sales? How did it benefit from this switch?
- How does customization help make a product like Crocs stand out in a crowded marketplace?
[VIDEO] Shrinkflation May Leave Fewer Chips in Your Bag2022-04-15 15:41:48
As businesses across the globe contend with rising inflation, many companies are cutting costs by reducing the size of consumer goods and hoping buyers don’t notice. This video looks at this growing trend of “shrinkflation” and the risks that companies take when they downsize snacks.
- Why are many companies responding to rising costs with “shrinkflation?”
- What risks do companies take when they alter the packaging or size of consumer goods like snacks?
[VIDEO] The Big Business of Growing and Selling Houseplants2022-03-31 15:37:12
Sales of houseplants skyrocketed during the onset of the pandemic, and ever since growers around the world have struggled to keep up with ever-increasing demand. Not only are they reaching production capacity, but growers are also in a race against time to get their plants to market before they die on store shelves. This video takes a detailed look at the advanced growing techniques used on modern houseplant farms as well as the flood of TikTok-driven demand that growers must contend with.
- What are some production challenges that houseplant farmers face, and how do they deal with these issues?
- How do social media platforms like TikTok drive demand for houseplants?
[VIDEO] How the Fed Steers Interest Rates to Guide the Entire Economy2022-03-17 15:53:18
With inflation rising to its highest levels in 40 years, the Federal Reserve plans to take action by raising interest rates in an effort to get the money supply under control. This video looks at the ways the Fed guides the economy by influencing the federal funds rate, which then affects everything from banking policies to the housing market.
- Why is the Fed planning to raise the federal funds rate?
- How does the federal funds rate eventually affect consumer demand for services like home loans or credit cards?
[VIDEO] How Peloton Spun Out2022-03-02 16:59:16
For years the home workout company Peloton promised customers that it provided more than just a stationary bicycle–it was a way of life. But while Peloton thrived during the height of the pandemic as people stayed indoors, the video below shows how this once promising brand collapsed due to falling demand and mismanagement.
- What sort of customers did Peloton initially market its product to? How did this change over time?
- How did the pandemic benefit Peloton, and why did the company collapse after many businesses reopened?
[VIDEO] What Insects Can Learn From Lobsters About Rebranding2022-02-18 16:52:02
Chowing down on a big bowl of crickets probably doesn’t sound very appetizing, does it? According to a range of experts interviewed in the video below, though, our disgust at the thought of eating insects might just be a matter of perception. This extensive report from the New York Times shows how lobsters went from disgusting to delicious in the eyes of American eaters, a branding journey that bugs might also take in the near future.
- What are some of the factors that contributed to lobster’s transformation into a delicacy?
- Do you think American consumers can be convinced to include insects in their diets? Why or why not?
[VIDEO] How Do the Olympics Make Money?2022-02-11 16:41:22
With the 2022 Winter Olympics in full swing, this video looks at how the International Olympic Committee (IOC) earns billions of dollars through brand partnerships. Along with providing benefits for both major companies and the IOC, these big-time deals have also led to some challenges during this current edition of the games.
- Do you think it is worth it for companies to spend billions of dollars on brand partnerships at the Olympics? Why or why not?
- Why are some brands choosing to distance themselves from this edition of the Olympic Games?
[VIDEO] The Rise and Fall of BlackBerry2022-01-25 16:32:38
While iPhones and various Android smartphones dominate the current mobile market, in the early days of these devices no brand was bigger than BlackBerry. This video looks at the history of this once ubiquitous gadget that captured early market share but failed to keep pace with its high tech competitors.
- What features made BlackBerry so appealing to businesspeople when it first hit the market?
- How did BlackBerry’s resistance to change lead to the downfall of its mobile business?
[VIDEO] How America's Oldest Drum Factory Stayed In Business For Over 160 Years2021-12-07 16:05:36
This video takes an extensive look at Noble & Cooley, an American drum company founded in 1854 that has been going strong for more than 160 years. What began as a toy drum seller evolved over the years into an artisanal manufacturer of high-quality instruments that are sought after by professional musicians around the world. Business Insider examines this progression as well as Noble & Cooley’s commitment to quality that has set it apart from the competition for decades.
- What role has Noble & Cooley’s commitment to quality played in its success over the last century and a half?
- What is the purpose of Noble & Cooley’s rule about not drilling holes into drums on Fridays?
[VIDEO] The History Of Macy's Thanksgiving Day Parade2021-11-23 16:07:22
The 2020 edition of the Macy’s Thanksgiving Day Parade was unlike any in the event’s 97-year history: limited to just one block, no marching bands, and no crowds of cheering spectators. This Thursday, though, the big balloons and bands will largely be back as Macy’s continues one of the longest running promotional efforts in business. The brief video below from 2019 looks at the history of the parade and the various ways it has both evolved and stayed the same over the years.
- Do you think it is worth it for Macy’s to spend as much as $13 million on the Thanksgiving Day Parade every year? Why or why not?
- How do other brands besides Macy’s benefit from events like the Thanksgiving Day Parade?
[VIDEO] How the ‘Great Resignation’ Is Reshaping the American Workforce2021-11-16 17:35:04
The pandemic completely upended the concept of work in the U.S., resulting first in mass layoffs as companies closed down followed by mass resignations when businesses returned. This video looks at how the first problem may have led to the “Great Resignation” as workers continue to leave their jobs and companies struggle to attract talent.
- Why have employment rates in travel and hospitality struggled to return to pre-pandemic levels?
- What are some of the causes of the Great Resignation? Are people necessarily exiting the workforce entirely?
[VIDEO] Why the U.S. Is Always Hitting a "Debt Ceiling"2021-11-02 15:32:13
As debates in Washington about raising the debt ceiling once again make the news, this video provides a comprehensive and straightforward explanation of the U.S. national debt. Along with examining the sale of government bonds, the video also considers whether or not the country should retain the debt limit.
- How does the sale of bonds benefit both investors and the government?
- Do you think the U.S. should continue to maintain a debt limit? Why or why not?
[VIDEO] How Retail Cheese Prices Weather Market Volatility2021-10-15 13:56:30
With supply chains snarled across the globe, food prices are on the rise as businesses contend with interminable shipping delays. Unlike many other items at the supermarket, though, cheese prices have remained relatively stable thanks to a number of factors discussed in the video below.
- Why does cheese maintain a relatively stable price compared to other staple foods like ground beef and apples?
- What is “price smoothing” and how does it keep prices stable at supermarkets for consumers?
[VIDEO] Why China’s Evergrande Has Global Markets on Edge2021-10-08 14:30:47
For weeks, stock markets across the globe have become increasingly volatile as investors await the fate of Evergrande, an enormous Chinese real estate company with more than $300 billion in debt. Analysts predict that the property developer will not be able to pay back what it owes, which would likely have damaging ripple effects across the global economy. The video below looks at Evergrande’s current debt debacle and the possible ways that this situation could be resolved.
- Why are investors across the globe concerned about Evergrande’s mounting debt crisis?
- How did Evergrande’s practice of pre-selling apartments lead to its current crisis?
[VIDEO] How a New Generation of Card Enthusiasts Are Transforming a Market2021-09-24 16:32:45
Over the course of the pandemic, sports card trading has transformed from a niche hobby to a booming market as people started turning old collections into big money. This video looks at how appraisal companies and online trading platforms have changed collecting forever while attracting the interest of Wall Street investors in the process.
- How did sports card collecting transform from a fading hobby into a lucrative and vibrant market?
- Do you think the market for cards will continue to grow in the coming years? Why or why not?
[VIDEO] What One Winemaker's Pricing Decisions Tell Us About Inflation2021-09-10 18:05:06
Although demand for wine from California’s Napa Valley has never been higher, supply is low across the region after years of drought, wildfires, and then the pandemic disrupted production. This video looks at the inflationary pressures currently weighing on winemakers as they consider whether or not to raise prices on the latest vintages.
- What inflationary factors are driving winemakers to raise prices on their products?
- What are the potential advantages and disadvantages for businesses when they raise prices?
[VIDEO] Why Affordable Houses Are Hard to Find These Days2021-08-27 15:35:05
Across the country housing prices are skyrocketing to record highs, effectively pricing millions of people out of buying their first homes. This video looks at how this lack of supply in the face of soaring demand can be attributed partly to American zoning laws, which can have the cumulative effect of raising housing costs for everybody.
- How have American zoning laws contributed to the current lack of affordable starter homes?
- Do you think zoning laws against multi-family housing should be relaxed in some areas of the country? Why or why not?
[VIDEO] How Top Banana Moves Over One Million Pounds of Bananas per Week2021-07-30 14:50:24
Most people probably don’t think about how bunches of bananas make it from farms in Central America to store shelves in the U.S. That’s certainly not the case at Top Banana, a company that handles more than one million pounds of fruit every week. This long but fascinating video takes a look at how Top Banana ripens and ships an enormous amount of bananas through sophisticated logistical processes.
- Why does Top Banana constantly check to ensure that its fruit is the right temperature, color, and consistency?
- Why is it important for companies like Top Banana to have well-designed logistical plans in place?
[VIDEO] Why the Western Drought Will Have Major Ripple Effects2021-07-21 15:18:16
Over the last month, communities across the Western United States have imposed restrictions on water use as a major drought wreaks havoc on the region. This video looks at how the drop in the supply of surface water has hurt California farmers and why their pain could soon ripple out across the country.
- How has the drought in the Western U.S. affected farmers in the region?
- Do you think regulators should place restrictions on the use of groundwater by farmers? Why or why not?
[VIDEO] Why the Global Chip Shortage Is Hard to Overcome2021-06-22 16:00:58
Last month, we looked at how the global shortage of microchips has severely restricted production of everything from video game consoles to dog washing stations. This video examines the manufacturing process for these precious components and explains why semiconductor production cannot be easily increased.
- Why is it difficult for manufacturers to speed up production on microchips and semiconductors?
- What are some possible solutions for increasing global microchip production?
[VIDEO] The Economics of IKEA: Why Does Labor Lead to Love?2021-05-28 16:30:02
The Swedish company IKEA is famous across the globe for its meatballs and its wide array of furniture that customers must assemble at home. This video looks at how the retailer encourages sales by creating the “IKEA effect” with its winding floor plan that causes customers to snake through a series of product showrooms.
- What sort of strategies does IKEA use to keep costs low?
- How does the “IKEA effect” encourage customers to purchase furniture and home goods?
[VIDEO] How Roblox Became a $45 Billion Public Video Game Company2021-05-13 10:32:22
As the pandemic forced millions of people to stay indoors, virtual worlds like Roblox boomed in popularity with gamers as well as investors. This video looks at how the platform appeals to more than 30 million active monthly users, including independent creators who can earn big bucks by building games within Roblox.
- Why did games like Roblox explode in popularity last year?
- What sort of challenges does Roblox face as it looks to expand its user base?
[VIDEO] How Bilateral Trade Agreements Are Obstructing the Global Vaccination Process2021-04-29 17:30:00
The current vaccine rollout that is going strong throughout the country is largely the result of multi-billion dollar deals struck between economic powers like the U.S. and U.K. with pharmaceutical giants like Pfizer and Moderna. But while bilateral trade agreements across the globe allowed for the largest vaccine rollout in history, this video looks at why these deals are also delaying the vaccination process in struggling countries like Brazil and India.
- What are the advantages and disadvantages of bilateral trade agreements when it comes to developing vital goods such as vaccines?
- How are organizations like Covax working to fix the global disparity in vaccine distribution?
[VIDEO] Supply Chain Problems Lead to Traffic Jam in Port of L.A.2021-04-20 18:30:05
On any given day since mid-2020, the Port of Los Angeles has had as many as 30 container ships anchored outside and waiting to eventually dock. This video looks at how the pandemic inspired a boom in online purchases while also causing a shortage of shipping workers, leading to the transportation crisis currently taking place at ports across the world.
- How did the pandemic lead to supply chain problems that caused traffic jams at major ports around the world?
- How could rising global shipping costs potentially affect prices for businesses and consumers?
[VIDEO] How NFTs Are Fueling a Boom in Digital Art2021-03-19 16:00:01
Last month, we looked at how NBA Top Shot sells digital basketball cards for thousands of dollars through its online marketplace. Since then, non-fungible tokens (NFTs) like Top Shot cards have skyrocketed in value, with one viral gif selling for $600,000 while a NFT artwork was sold through Christie’s auction house for tens of millions. This video explains how NFTs operate along with their possible drawbacks.
- How did some NFTs come to be worth thousands or even millions of dollars? Where does their value come from?
- What are some possible drawbacks of NFTs?
[VIDEO] How Options-Trading Redditors Fed the GameStop Frenzy2021-02-02 16:30:24
Last week, GameStop stock shot through the roof as users on forums like Reddit bought up shares in droves after some hedge funds shorted the stock by as much as 240 percent. This video takes a look at how both professional and at-home options traders upended expectations for many market observers.
- Why did GameStop’s stock price skyrocket last week?
- Do you think stock trading apps like RobinHood should have restricted users from buying shares in GameStop? Why or why not?
[VIDEO] How 715,000 Pounds Of Cargo Moves Through DFW Airport2021-01-22 16:00:54
Even during the pandemic, the nation’s airports still manage to move tons of cargo across the country every day. This video takes a close look at how Dallas Fort Worth International Airport transports everything from live animals to human remains in this challenging, fast-paced environment.
- How has the pandemic changed transportation and cargo procedures at American Airlines?
- Do you think cargo-only flights will continue after the pandemic? Why or why not?
[VIDEO] How PlayStation Saved Sony2020-11-19 18:00:11
Sony’s PlayStation 5 launched earlier this month and is expected to be one of the blockbuster products of the holiday season. This video looks at the evolution of the console throughout the years and how it became a central focus of Sony’s business.
- How did the PlayStation help Sony transition from a consumer electronics manufacturer into a gaming company?
- Why did Sony decide to focus closely on the gamer market for future generations of the PlayStation, and how did they accomplish this task?
[VIDEO] The Unexpected Death of the Ad Jingle2020-10-29 16:30:29
Jingles were once a regular feature of television and radio advertising, but these catchy tunes are no longer as popular with admakers as they used to be. This video looks at the history of jingles in commercials and why they have slowly disappeared in the age of digital advertising.
- What are the advantages and disadvantages of using jingles in modern advertising?
- How did the use of music in commercials evolve over the course of the 20th century?
[VIDEO] How Robots Made This Food Commercial Look Effortless2020-10-16 15:30:08
On the surface, food advertisements don’t seem to be overly complicated. As this detailed video shows, though, filming the average food commercial often requires scientific precision as well as robotic assistance.
- Why is it important for ad makers to stick closely to what their clients want to see in a commercial?
- Do you think it is worth the expense for companies to use robots and other complicated and expensive filming techniques in their ads? Why or why not?
[VIDEO] Durable Goods and What They Say About the Economy2020-09-18 15:17:23
In order to assess the state of the economy, analysts often examine how many long-lasting goods are being ordered by retailers and manufacturers. The idea is that companies who are confident enough to stock up on durable goods like appliances and cars are anticipating a consumer base that’s eager to purchase them. This video looks at the durable goods indicator and explains how investors often look beyond it to get a better sense of where the economy is headed.
- What is the durable goods indicator, and why do financial analysts keep a close watch on it?
- Why do some analysts exclude items like aircraft when examining the durable goods indicator?
[VIDEO] The Problem With Banning TikTok2020-09-02 15:00:55
The video sharing app TikTok has become a big hit with millions of Americans over the last few years. According to the federal government, however, the Chinese-owned company presents national security risks that could lead to a ban on the app in the U.S. This video looks at the controversy surrounding TikTok’s American operations as well as the larger dangers of a fractured global Internet.
- Why is the federal government considering a ban on TikTok?
- Do you think the federal government should ban TikTok if it does not sell to an American company? Why or why not?
[VIDEO] The Robot Revolution Has Arrived2020-08-20 15:00:32
As companies across all industries look for ways to reduce contact between employees during the pandemic, many are turning to automated labor as a way both to stay safe and trim costs. This video looks at how advanced robotic technology could change workplaces in the long term while also examining the potential limitations of automation.
- Why are many companies investing in automated labor during the pandemic?
- What are the advantages and disadvantages of automation?
[VIDEO] How Coronavirus Is Ushering in a New Era of Concerts2020-07-23 14:46:26
Since thousands of concert venues around the world remain closed due to coronavirus, many artists have taken to social media to stream live performances. These innovative concerts draw in huge online audiences but are no replacement for the revenue generated by live shows. This video looks at how the music industry is hoping to earn cash from unorthodox venues, such as drive-in concerts and video game tie-ins.
- Do you think virtual events in video games like Fortnite could be major revenue generators for music companies and artists? Why or why not?
- What are the advantages and disadvantages of drive-in concert venues?
[VIDEO] The Economic Ripple Effect of Retail Sales, Explained2020-07-09 14:30:51
Retail sales plummeted during the coronavirus lockdown, which is bad news for more people than just business owners. This video shows how retailers drive economic growth by creating a ripple effect of sales across many different sectors.
- How do retail sales help drive economic growth?
- Why have online retailers seen sales skyrocket during the pandemic?
[VIDEO] How One Business Pivoted to Fighting Coronavirus2020-04-30 14:30:07
Although many companies remain closed during the ongoing pandemic, some businesses have been able to alter their operations to produce increasingly vital supplies. This video looks at how Dogfish Head Brewery managed to keep its employees on the payroll while also supplying local hospitals with hand sanitizer.
- How did Dogfish Head Brewery change its operations to make hand sanitizer?
- What is the three-step process that Dogfish Head Brewery used to engage with their community during the coronavirus crisis?
[VIDEO] How the Oil Bust Could Reshape Global Markets2020-04-17 14:37:00
With millions of cars off the road and thousands of airplanes sitting idle on tarmacs, oil consumption has plummeted since the start of the coronavirus pandemic. This has led to a drastic drop in petroleum prices that could have an enormous impact on the global economy in the months to come. This video looks at how trade tensions caused prices to fall before the Covid-19 crisis and how oil producing nations are now rethinking their priorities.
- How has the coronavirus pandemic affected the oil industry?
- Do you think oil producing nations will continue to work together after the pandemic is over? Why or why not?
[VIDEO] A Breakdown of the $2 Trillion Stimulus Package2020-04-02 14:30:41
After a long debate, last week legislators finally approved and signed into law a $2 trillion stimulus package that provides much needed economic relief during this unprecedented health crisis. The video below looks at how the money will be allocated to companies and the logistics behind expanded unemployment benefits as well as a $1,200 stimulus payment to American adults.
- What sort of restrictions does the stimulus package place upon companies that accept government relief?
- Do you think this stimulus package will provide enough relief for the millions of Americans who have recently been laid off? Why or why not?
[VIDEO] Service Industry and Gig Workers Struggle during Pandemic2020-03-20 14:30:38
With many businesses altering their day-to-day operations, millions of Americans working in restaurants, bars, hotels, or for gig companies like Uber have seen their hours and pay cut drastically. This video looks at how the coronavirus pandemic is affecting regular people working in the San Francisco Bay Area and the solutions that they are asking for to relieve this crisis.
- Why do small businesses like restaurants and bars face so much uncertainty during the current coronavirus pandemic?
- Do you think government regulators should provide some kind of financial relief to struggling workers?
[VIDEO] The Evolution of Open Offices2020-03-06 15:30:59
Last year, we looked at how open office plans can discourage communication between employees despite claims about their supposed collaborative benefits. This video explains the history of open offices and how modern workplaces often fail to live up to the standards of the past due to concerns about cost.
- How do modern open office plans tend to discourage communication and collaboration between employees?
- Do you think more companies should create open office plans based on the principles of the architect Frank Lloyd Wright and other visionaries of the past? Why or why not?
[VIDEO] Are Americans Ready to Love Trains Again?2020-02-21 15:30:55
For much of the 19th and early 20th centuries, train travel was the primary mode of transportation for millions of Americans. Once cars and air travel rose to prominence, however, trains fell out of use in the U.S. while other European and Asian nations greatly expanded their railway capabilities. Along with looking at the history of American train travel, this in-depth video examines a modern company that wants to connect the nation with high-speed trains like so many other countries do.
- Why has American train travel fallen behind compared to railway operations in many European and Asian nations? Do you think the U.S. can catch up?
- How does Brightline (soon to be Virgin Trains USA) plan to earn money on through its Florida railway?
[VIDEO] How Ads Follow You Around the Internet2020-02-07 15:30:00
Targeted advertising has become the economic engine of the Internet for big companies like Facebook and Google that collect all sorts of data about their users. This video details how tech giants track people online in order to gather information for advertisers, a widespread practice that is nevertheless hugely controversial.
- Do you think legislators should regulate how companies track people online for targeted advertising? Why or why not?
[VIDEO] Google and Amazon Are Now in the Oil Business2020-01-09 15:32:11
In recent years, many Silicon Valley tech firms have pledged to make sustainability a top priority. But as Amazon, Google, and Microsoft develop environmentally friendly operations, oil companies are also using their technology to extract more petrochemicals from the earth. The video below takes an in-depth look at the history of oil extraction and how modern tech companies are risking their reputations by getting involved with the fossil fuel industry.
- How does machine learning help tech companies become more sustainable? How does it also help fossil fuel companies become more efficient?
- Do you think public opinion could turn against tech companies if they continue to work with the fossil fuel industry? Why or why not?
[VIDEO] The Vegan Economy Has Arrived2019-12-12 15:30:49
Although only 6 percent of the U.S. identifies as vegan, animal-free foods like meatless burgers and veggie-based snacks have exploded in popularity recently. This video looks at why the animal alternative market could grow into a $140 billion industry as consumers include more vegan foods in their diets.
- Why are more American consumers starting to supplement their regular diets with vegan foods?
- What are the advantages and disadvantages of synthetic meat like the Impossible Burger?
[VIDEO] Why Spend Money in Video Games?2019-11-21 15:30:10
Analysts estimate that last year consumers spent more than $50 billion on virtual items in video games like Counter-Strike and World of Warcraft. This lengthy but highly informative video explains why the market for virtual items has grown bigger than global box office returns for the movie industry.
- How are in-game economies similar to real-world economic systems?
- What are the advantages and disadvantages of online marketplaces that sell virtual goods?
[VIDEO] How Toys 'R' Us Went Bankrupt2019-11-08 15:30:31
In 2017 Toys ‘R’ Us filed for bankruptcy under the weight of billions of dollars in debt. Six months later all of the retailer’s stores had closed with their stock liquidated and staff let go without severance. This in-depth video chronicles the rise and fall of this former “category killer,” detailing how the retailer’s bankruptcy changed the toy industry as well as the lives of its former workers.
- How did the bankruptcy of Toys ‘R’ Us affect its workforce of more than 33,000 people?
- Do you think Toys ‘R’ Us will make a comeback as a brand under its new ownership group? Why or why not?
[VIDEO] How American CEOs Got So Rich2019-10-24 14:30:24
This in-depth video explains how stock buybacks work and why they have possibly contributed to rising income inequality over the years. Along with providing a detailed history of this controversial practice, the video also takes a close look at the closing of GM’s factory in Lordstown, Ohio.
- Do you think lawmakers should pass regulations against corporate stock buybacks? Why or why not?
- How did the closing of GM’s Lordstown factory affect the community as a whole?
[VIDEO] How Subscription Services Became So Common2019-05-30 13:57:21
From music and movies to everyday items like clothes and toilet paper, today’s consumers can order all sorts of products through monthly subscription services. But as more companies adopt this sales strategy, it’s possible that consumers could get tired of subscriptions once all the monthly fees start stacking up. This video looks at why these services have become so widespread and offers advice for consumers who feel they’ve taken on too many subscriptions.
- Why are more companies starting to offer subscriptions rather than charging flat fees for their goods and services?
- What is the three-step process that can help you keep track of your monthly subscriptions?
[VIDEO] Face It, You're Being Watched2019-05-24 11:24:24
Whether you realize it or not, companies and organizations across the country are employing facial recognition technology for all sorts of purposes. The video below looks at the various uses for this controversial new tech and why many people are wary about its quick expansion into everyday life.
- What are the potential advantages and disadvantages of using facial recognition technology in everyday life?
- Do you think Microsoft and Amazon should sign the Safe Face Pledge? Why or why not?
[VIDEO] Why Amazon Is Gobbling Up Failed Malls2019-05-09 13:46:23
Although some brick and mortar retailers are managing to thrive in the age of e-commerce, many others haven’t been able to compete against rivals like Amazon. This includes a good portion of America’s once mighty malls that now either struggle to keep tenants or have shuttered completely. In an ironic twist, however, abandoned malls are currently being purchased by Amazon and other companies to serve as product distribution centers. This video details why the location and size of these former malls are often perfect for today’s online retailers.
- How do the large floor plans of former malls benefit e-commerce companies like Amazon?
- What sort of location advantages do former malls offer to online retailers?
[VIDEO] Why Robocalls Are Almost Impossible to Stop2019-04-26 14:11:26
In 2018 Americans received as many as 48 billion unwanted robocalls from telemarketers and scammers. Although legislators have tried to put a stop to these irritating interruptions, completely stamping out unwanted or fraudulent robocalls appears to be a nearly impossible task. This video shows how the power of the Internet as well as regulatory loopholes allow robocallers to operate without much interference.
- Why is it often difficult for regulators to collect penalties issued against robocall companies?
- Why can’t regulators simply place a total ban on all robocalls?
[VIDEO] Why You’re Recycling Wrong2019-04-11 13:56:04
Although Americans have become enthusiastic recyclers in recent years, many people still have trouble telling the difference between what’s recyclable and what isn’t. In fact, approximately 25 percent of the material that U.S. citizens toss in their recycling bins can’t actually be recycled. This video takes a look at the possible causes of this trend and provides viewers with some simple waste-sorting advice: “when in doubt, throw it out.”
- How does single-stream recycling contribute to the high rate of recycling contamination in the U.S.?
- Do you think more communities should require residents to pre-sort their recyclables rather than rely on single-stream systems? Why or why not?
[VIDEO] Meet Granny Sunshine, China’s 71-Year-Old Fashion Model2019-03-29 14:13:57
China’s population is aging on a massive scale. Within 30 years, experts estimate that the country will be home to more than 500 million citizens over 60. As a result, China’s economy and society could face majors changes as it strives to meet the needs of seniors. This video takes a look at the massive purchasing power that the nation’s seniors will soon wield and how businesses are responding to shifting demographics.
- How does Granny Sunshine’s success in fashion serve as an example of the big changes that China will soon face?
- Do you think the Chinese government should reconsider its laws on mandatory retirement ages?
[VIDEO] How the Hindenburg Killed an Entire Industry2019-03-15 14:22:02
With stories about the Boeing 737 Max 8’s potentially fatal flaws dominating the news, some consumers may start to lose trust in the safety of air travel. As this video shows, that’s what happened in the 1930s when the Hindenburg airship plummeted in flames on a journey from Germany to the U.S. Although it wasn’t the first nor the deadliest airship crash, footage of the burning Hindenburg shocked the public and destroyed almost all confidence in the budding airship industry.
- What role did news footage of the Hindenburg disaster play in destroying the public’s confidence in airships?
- Do you think the issues surrounding the Boeing 737 Max 8 will cause many consumers to lose confidence in air travel? Why or why not?
[VIDEO] How Red Bull Got Us Hooked on Energy2019-03-01 15:04:57
Red Bull has grown into one of the world’s most powerful beverage brands thanks in no small part to its innovative approach to marketing. This video takes a close look at the Austrian company’s trailblazing sponsorship of extreme sports events and how the Red Bull brand is about a lot more than just selling energy drinks.
- Why did Red Bull choose to sponsor extreme sports events rather than well-known leagues like the NFL or NBA?
- How did Red Bull’s higher price initially set it apart from the competition? Why is the company now lowering prices?
[VIDEO] How to Name a Product, From the Man Behind Swiffer2019-02-15 15:23:50
There are few things more important to a product than a solid brand name. After all, the title on an item’s label will stick around long after the people who originally created it are gone. That’s why many major companies seek out the services of Lexicon Branding, a marketing firm that comes up with product names. This video looks at the company’s process and how it developed recognizable brand names like Swiffer, Febreeze, and Blackberry.
- Do you think it’s worth the money for companies to pay Lexicon Branding as much as $250,000 for a product name? Why or why not?
- Why is Lexicon Branding’s job more difficult now than it was in the past?
[VIDEO] Brooklyn's Last Seltzer Men2019-02-01 14:56:21
Many years ago, hundreds of delivery men used to criss-cross New York City transporting big bottles of seltzer water directly to customers. As soda and other pre-packaged drinks became popular, however, most of the city’s “seltzer men” began to disappear once demand for their product plummeted. But the old-school seltzer trade isn’t entirely dead in the Big Apple. The video below shows how Brooklyn Seltzer Boys carries on this legacy by combining traditional methods with a new marketing strategy.
- How did Adam Gomberg manage to revitalize his family’s seltzer water business?
- What makes the bottles used by Brooklyn Seltzer Boys so special? What advantages does this give the company over their competitors?
[VIDEO] Why “Buy One, Get One Free” Isn’t a Great Deal2019-01-18 16:00:53
For many shoppers, a “buy one, get one free” deal is often too good to pass up. As this video shows, though, “BOGO” promotions aren’t as special as many consumers perceive them to be.
- How do “buy one, get one free” deals sometimes deceive customers?
- Why do retailers like Amazon show customers a product’s original list price along with the discounted price?
[VIDEO] Where Amazon Reviews Really Come From2019-01-03 15:04:16
At the bottom of every product page on Amazon sits a collection of user reviews that serve as a resource for those who need a second opinion before making a purchase. And while regular customers write many of these reviews, there are also plenty of others who receive free products in exchange for their perspective. The following video shows the positives and negatives behind this system and how Amazon tries to filter out the worst offenders.
- Do you think it is ethical for companies to offer free products to consumers in exchange for Amazon reviews? Why or why not?
- Why are “word-of-mouth” reviews on sites like Amazon so important to companies?
[VIDEO] The Future of Gaming: Your Data, Your Wallet2018-12-07 15:21:30
The video game industry has grown into a global juggernaut. Last year, consumers around the world spent more than $100 billion on games, more than double the amount spent on movies. As this in-depth video shows, however, some video game companies have started to earn all that money by operating like casinos. From examining the business model of “loot boxes” to the ways that video games track customer data, this long but fascinating video provides an excellent assessment of an industry that will only get bigger in the coming years.
- Why do companies like Yokozuna Data closely track how people play video games?
- Do you think the U.S. should follow the lead of other countries and regulate the use of “loot boxes” in video games? Why or why not?
[VIDEO] The Rise and Fall and Rise Again of Segway2018-11-16 15:34:56
In 2001, a company called Segway introduced a two-wheeled “personal transporter” that it claimed would revolutionize how people traveled in big cities. 17 years later, though, and the Segway is mainly a vehicle for security guards and tourists. Along with chronicling the ways that the company failed to live up to expectations, this video also looks at how Segway could still leave a big impact on the transportation industry.
- Why did Segway fail to connect with consumers in the early 2000s?
- Do you think motorized scooters will become a popular mode of transportation in the coming years? Why or why not?
[VIDEO] How IKEA Gets You to Impulsively Buy More2018-10-26 14:28:15
We’ve all been there before: you go to the store with a carefully prepared shopping list only to walk out with tons of stuff you had no previous intention to buy. These types of impulse purchases are such a vital source of revenue that some retailers design their store layouts to encourage as much emotion-driven buying as possible. This video looks at how IKEA depends on winding pathways and strategic lighting to do just that.
- How does IKEA’s store layout encourage customers to purchase products impulsively?
- Why are impulse purchases so important to retailers like IKEA?
[VIDEO] Six Big Changes NAFTA's Replacement, the USMCA, Makes2018-10-12 13:47:54
Last week representatives from the U.S., Mexico, and Canada reached an agreement to update NAFTA, the international trade deal that went into effect in 1994. Now known as the USMCA, this video looks at how the new deal could affect various industries throughout North America. Click here to watch it.
- Which industries will be most affected by the USMCA?
- What is the purpose of international trade deals like NAFTA or the USMCA?
Photo by Nicoguaro.
[VIDEO] How Marketers Target Your Nose2018-09-28 14:16:58
Every day, Americans are bombarded with tons of advertisements coming out of their TVs, radios, and all sorts of other sources. While companies design many of these spots to be easily noticed by consumers, this video takes a look at one type of marketing that deliberately remains in the background. Known as “scent marketing,” companies use it to target the attention of a consumer’s nose rather than their eyes and ears.
- How does scent marketing differ from other forms of marketing? What are its advantages and disadvantages?
- What role does scent marketing play at company like Abercrombie & Fitch?
[VIDEO] Why This Gucci Knockoff Is Totally Legal2018-09-13 13:56:22
While songwriters and filmmakers can protect their intellectual property through copyrights, many fashion designers can’t do the same when it comes to their creations. The video below shows why legislators consider clothing to be different from other forms of art and how that affects designers, especially those at the high-end of the market.
- Why have legislators been reluctant to grant clothing designs the same protection as movies or songs?
- Do you think fashion designers should be able to copyright a piece of clothing like a musician would with a song? Why or why not?
[VIDEO] Why Most Orange Juice Comes From Brazil, Not Florida2018-08-31 13:42:14
Although many American advertisements suggest that Florida remains the orange juice capital of the world, the video below shows how that’s not quite the case. Due to the state’s extreme weather and a number of other factors, the South American nation of Brazil has long stood as the globe’s top producer of OJ.
- Why has the size of Florida’s orange crop fallen so much in recent years?
- What are the benefits and drawbacks of Brazil’s dominance of the orange industry?
[VIDEO] It's Not You. Date Labels on Food Make No Sense.2018-08-17 14:00:27
If you’ve ever wondered whether it’s safe to eat eggs that have gone past their “sell-by date,” you are certainly not alone. This video looks at the confusing dates that companies place on food packaging and how they encourage consumers to throw out items that are still edible.
- Why do companies place sell-by dates on food packaging?
- What can companies do to make food date labels more straightforward for consumers?
[VIDEO] This Instagram Star Isn't Real, but Brands Don't Seem to Care2018-07-19 14:01:38
As far as Instagram influencers go, Lil Miquela might not seem all that unique at first glance. More than 1 million people follow the teenager’s feed as she regularly shares stories about her life and shows off her stylish wardrobe. Miquela isn’t real, though, and not just in the “nothing is real on Instagram” sense: she is a computer-generated creation made by a Los Angeles startup. While that might seem bizarre at first, CGI influencers like Miquela give us a glimpse into what the future of social media marketing could look like.
- What are the advantages and disadvantages of using a computer-generated avatar like Lil Miquela for social media marketing?
- Do you think computer-generated influencers like Lil Miquela could be the future of social media marketing? Why or why not?
[VIDEO] How Billboard's New Rules Could Change the Song of the Summer2018-07-05 14:03:12
Last year, Billboard crowned the laid back party anthem “Despacito” the Song of the Summer as it racked up millions of streams on sites like Spotify and YouTube. And while there are plenty of contenders in the running for 2018’s title, they might not be able to take the same road to success that the makers of “Despacito” did. This video explains how Billboard is changing their rules about streaming platforms and why these changes could affect a song’s journey to the top of the charts.
- Why is Billboard placing more emphasis on paid streaming platforms like Spotify rather than free services like YouTube?
- Do you think Billboard’s new policy will have a significant impact on the pop charts? Why or why not?
[VIDEO] AT&T, Time Warner and the Entire Media Merger Frenzy Explained2018-06-21 14:14:18
After a lot of legal wrangling, AT&T and Time Warner recently received permission to proceed with a long-awaited corporate merger. But they aren’t the only media companies looking to combine forces: Disney plans to buy Fox, so long as Comcast doesn’t beat them to the punch. This video takes a look at what these mergers mean for the companies themselves as well as consumers.
- Why are major media companies starting to join forces through corporate mergers?
- How do you think these corporate mergers will affect consumers?
[VIDEO] Trade Wars, Explained2018-06-07 13:53:09
Lately the news has been full of headlines about the U.S. potentially imposing tariffs on goods from countries like China. These articles are typically followed by stories saying that other nations could place their own tariffs on American goods, thus potentially setting the stage for a “trade war.” This video explains exactly what happens during a trade war and how they can affect economies around the world.
- What are some reasons why a country would want to impose a tariff on another nation’s goods?
- Who typically gets hurt the most by trade wars?
[VIDEO] GDPR: What Is It and How Might It Affect You?2018-05-24 14:07:16
Over the last few weeks, you may have noticed all sorts of websites sending emails to your inbox about updates to their privacy policies. The timing of these messages is no coincidence: they’re all part of an effort to inform users about the changes that are set to come from a piece of legislation recently passed by the European Union. Named the General Data Protection Regulation (GDPR), this video details how the new law will let people opt-out of data collection by major websites. And while the legislation technically applies only to the European Union, analysts expect that the effects of the bill will be felt worldwide.
- How will GDPR affect companies and consumers outside of Europe?
- Do you think the U.S. government should pass legislation similar to GDPR? Why or why not?
[VIDEO] Starbucks Will Temporarily Close 8,000 U.S. Stores For Racial-Bias Training2018-04-19 14:07:58
Last week, a manager at a Philadelphia Starbucks called the police on two African-American men who were waiting for a friend to arrive. Their subsequent arrest was caught on video and quickly went viral as thousands of social media users directed their outrage towards the coffee chain. Starbucks then took the drastic step of announcing that it would close all stores on May 29th for racial sensitivity training. Along with showing clips of the offending video, this short report also outlines what the company hopes to achieve with this program.
- Should other companies follow the lead of Starbucks and institute their own racial bias training programs? Why or why not?
- Do you think this incident will affect Starbucks’ reputation with customers?
[VIDEO] What Picking Up an Apple Tells You About the Future of Robotics2018-04-06 14:02:49
Industrial robots were once so dangerous that factory employees could not work in the same room as them due to safety concerns. This video shows just how far technology has come since those early years, with today’s soft-handed robots able to pick up delicate items like fruit or plush toys.
- Why have items like apples traditionally been difficult for robots to handle? How does modern “soft-robotics” address this problem?
- Do you think robots could eventually displace much of the workforce? Why or why not?
[VIDEO] Apple, Google and Amazon Seem Unstoppable. Now What?2018-03-23 13:52:10
In the aftermath of Facebook’s data sharing scandal, critics of the company are calling on lawmakers to discuss ways that the social network could be regulated. To these concerned citizens, Facebook has grown too large to be trusted with so much of the public’s information. The video below looks at how America’s tech giants became so big and the ways that regulators could possibly target these companies in the future.
- Do you think big tech companies like Facebook, Apple and Amazon should be broken up by regulators? Why or why not?
- How did America’s tech giants grow to be so large?
[VIDEO] How a Steel Box Changed the World: A Brief History of Shipping2018-03-08 15:08:00
Last year the shipping industry transported more than $4 trillion worth of goods all over the world on huge container vessels. Although these mighty boats are now the backbone of global supply chains, shipping wasn’t always so efficient. This video takes a look at how these metal behemoths revolutionized an ancient industry and the ways they continue to innovate today.
- How did large container vessels revolutionize the shipping industry?
- What are the advantages and disadvantages of using large container ships to transport products around the world?
[VIDEO] Smartphones Are Designed to Be Addicting2018-02-23 15:01:30
If you’ve ever thought that you check your smartphone too much, you’re certainly not alone. In fact, the 2.5 billion people around the globe who currently own smartphones likely share the same problem as you. That’s because tech companies design their products to be as attention-grabbing as possible. Along with detailing the ways that smartphones and apps can monopolize your focus, this video also demonstrates a few techniques to limit your phone use.
- Is it ethical for tech companies to design smartphones in such a purposefully addicting way?
- Do you plan to try out any of the video’s suggested techniques for limiting smartphone usage? Why or why not?
[VIDEO] American Shopping Malls Struggle to Survive2018-02-09 14:48:21
Last week, we looked at how property owners are trying to combat the decline of shopping malls by appealing to non-retail tenants like gyms and fitness centers. This video provides more background on this downward spiral, showing footage of American malls thriving in their heyday as well as the decaying, abandoned structures that some have become. But the video isn’t entirely doom and gloom: it also gives a lot of screentime to an Atlanta-area shopping center called Plaza Fiesta that could provide the model for malls of the future.
- Why did shopping malls start to decline? How can mall owners win customers back?
- Do you think shopping centers like Plaza Fiesta could be the future of malls? Why or why not?
[VIDEO] The Meaning of Life According to Google2018-01-26 15:08:25
More than 90 percent of global Internet searches occur on Google, making it one of the world’s most trusted sources for gathering information. Many of the questions fielded by the site can be solved with a single obvious answer, such as “When is Thanksgiving this year?” or “What is the capital of Canada?” Recently, though, the search engine has begun to provide answers for increasingly abstract inquiries concerning religion, politics, and even the meaning of life. This video takes a look at how Google’s efforts to become a one-stop shop for all information can occasionally lead to confusing results.
- How does Google’s “snippet” feature work, and why does it sometimes provide users with unreliable information?
- Do you trust the information you receive from Internet search engines? Why or why not?
[VIDEO] Takeout Creates a Lot of Trash. It Doesn't Have To2018-01-12 14:47:20
There are few things better than having dinner delivered directly to you, especially during these chilly winter days. But even the most basic takeout orders can have a significant environmental impact due to the plastic containers and utensils provided by many restaurants. This video shows the unsustainable packaging methods used by some eateries while also offering suggestions on how they can change their ways for the better.
- How can restaurants benefit by reducing the materials they include in takeout orders?
- Should companies start focusing more on “reusing” materials rather than “recycling” them? How would you get this idea across to a wide audience?
[VIDEO] How the End of Net Neutrality Could Change the Internet2017-12-15 15:03:04
Yesterday, the Federal Communications Commission voted to repeal its set of net neutrality rules. These regulations prevented internet service providers from blocking traffic or charging users for certain online services or types of content. With the FCC’s rules struck down, though, the Internet will no longer be regulated by the government like a utility. The video below looks at how this decision could have sweeping repercussions for both businesses and individual users.
- In what ways could the end of net neutrality change the Internet?
- Who benefits from the repeal of the FCC’s net neutrality regulations?