August 23, 2023

Stroll by the tennis courts in your local park on a sunny day and you’re bound to see plenty of people swinging racquets, but some of them won’t be playing tennis. They’re taking part in the nation’s fastest growing sport: pickleball, a paddle game where players hit a hollow plastic ball back and forth over a net. Unlike tennis, pickleball requires little prior skill or innate athletic ability to enjoy, allowing it to amass an enormous following in a short Continue reading

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July 28, 2023

Last weekend, the highly anticipated summer movie Barbie opened in theaters to rave reviews and huge ticket sales, earning $162 million in just a few days. Of course, Barbie wasn’t the only film to make a splash at the box office: the 3-hour long drama Oppenheimer also enjoyed a big weekend with domestic receipts totaling $82.5 million. The success of these two films follows months of viral marketing that made light of the stark differences between sunny and bright Barbie Continue reading

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July 19, 2023

At the beginning of May, the Writers Guild of America (WGA) voted to strike against major Hollywood studios, citing poor working conditions and declining pay as the primary causes of the work stoppage. Although the union does not appear to be any closer to signing a new deal than they were months ago, members of the WGA have recently seen their picket lines become stocked with new faces, some of which are quite famous. That’s because last week the Screen Continue reading

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June 15, 2023

The Writers Guild of America has been on strike for more than a month and a half as they continue to demand better working conditions in modern Hollywood. This video takes an in-depth look at how streaming services like Netflix and Hulu completely changed the business of writing for television, from shorter schedules and smaller residual checks to depriving writers of vital experience by keeping them off set. 

Questions:

  1. How does spending time “on set” allow writers to gain Continue reading
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In 2017, English pop star Ed Sheeran got hit with a legal complaint alleging that the melody of one of his most popular songs was copied from another tune. According to plaintiffs in the lawsuit, his 2014 hit “Thinking Out Loud” resembled the Marvin Gaye classic “Let’s Get It On” to such a degree that it infringed on the latter song’s copyright. Sheeran vehemently denied any wrongdoing and challenged the suit, which lingered in court for years due to the Continue reading

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The Super Mario Brothers Movie has earned more than $1 billion at the worldwide box office so far, marking just the latest success for the entertainment juggernaut Nintendo. This video looks at how the Japanese company manages to stay on top of the volatile video game industry thanks to reliable hardware sales as well as classic characters like Mario, Luigi, Link, and many others.

Questions:

  1. Why do Sony and Microsoft sell their consoles at a loss? How does Nintendo manage Continue reading
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Members of the Writers Guild of America (WGA) began walking picket lines yesterday after failing to agree a new deal with production companies. This strike marks an end to 15 years of labor peace in Hollywood, bringing dozens of television and film projects to an immediate and indefinite halt. According to representatives of the approximately 11,500 striking writers, the rise of streaming has upended the industry and led to declining conditions for creative workers. For example, in the past network Continue reading

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April 18, 2023

The onset of the Covid-19 pandemic in 2020 changed the movie exhibition industry forever, as theaters around the country closed their doors and streaming services racked up millions of new subscribers. At the time, some experts predicted that platforms like Netflix and Disney+ would take over the attention of moviegoers entirely as theaters gradually faded into obscurity. In the years that followed, though, the enthusiasm surrounding streaming has started to taper off as these services continue to mount up debt Continue reading

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February 24, 2023

This week, the esports talent agency GameSquare announced that it hired Tyler “Ninja” Blevins as its Chief Innovation Officer. A famous Fortnite streamer with more than 17 million followers on the platform Twitch, the company said Ninja will “curate disruptive strategies, pursue new business opportunities, and explore next-gen technologies to accelerate the [e-sports] industry’s growth within pop culture.” This will also give Ninja another source of revenue besides streaming, which he claims to earn $500,000 a month from while keeping Continue reading

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February 14, 2023

When it comes to Super Bowl ads, there are two factors that usually help companies stand out from the rest of the pack: making people laugh, or failing that, being such a big brand that people cannot help but think of your ad after the game. This year, though, the spot that took first place in USA Today’s annual Ad Meter poll did not try for comedy, nor did it come from a major company that routinely tops the list. Continue reading

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