In 2017, English pop star Ed Sheeran got hit with a legal complaint alleging that the melody of one of his most popular songs was copied from another tune. According to plaintiffs in the lawsuit, his 2014 hit “Thinking Out Loud” resembled the Marvin Gaye classic “Let’s Get It On” to such a degree that it infringed on the latter song’s copyright. Sheeran vehemently denied any wrongdoing and challenged the suit, which lingered in court for years due to the Continue reading

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The Super Mario Brothers Movie has earned more than $1 billion at the worldwide box office so far, marking just the latest success for the entertainment juggernaut Nintendo. This video looks at how the Japanese company manages to stay on top of the volatile video game industry thanks to reliable hardware sales as well as classic characters like Mario, Luigi, Link, and many others.

Questions:

  1. Why do Sony and Microsoft sell their consoles at a loss? How does Nintendo manage Continue reading
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Members of the Writers Guild of America (WGA) began walking picket lines yesterday after failing to agree a new deal with production companies. This strike marks an end to 15 years of labor peace in Hollywood, bringing dozens of television and film projects to an immediate and indefinite halt. According to representatives of the approximately 11,500 striking writers, the rise of streaming has upended the industry and led to declining conditions for creative workers. For example, in the past network Continue reading

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April 18, 2023

The onset of the Covid-19 pandemic in 2020 changed the movie exhibition industry forever, as theaters around the country closed their doors and streaming services racked up millions of new subscribers. At the time, some experts predicted that platforms like Netflix and Disney+ would take over the attention of moviegoers entirely as theaters gradually faded into obscurity. In the years that followed, though, the enthusiasm surrounding streaming has started to taper off as these services continue to mount up debt Continue reading

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February 24, 2023

This week, the esports talent agency GameSquare announced that it hired Tyler “Ninja” Blevins as its Chief Innovation Officer. A famous Fortnite streamer with more than 17 million followers on the platform Twitch, the company said Ninja will “curate disruptive strategies, pursue new business opportunities, and explore next-gen technologies to accelerate the [e-sports] industry’s growth within pop culture.” This will also give Ninja another source of revenue besides streaming, which he claims to earn $500,000 a month from while keeping Continue reading

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February 14, 2023

When it comes to Super Bowl ads, there are two factors that usually help companies stand out from the rest of the pack: making people laugh, or failing that, being such a big brand that people cannot help but think of your ad after the game. This year, though, the spot that took first place in USA Today’s annual Ad Meter poll did not try for comedy, nor did it come from a major company that routinely tops the list. Continue reading

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February 8, 2023

In 1989, Anheuser-Busch signed an agreement with the NFL giving the brewer exclusive rights to advertise alcohol nationally during the Super Bowl. After 33 years of having a monopoly over big game beer ads, however, AB InBev decided not to renew their license this year. And as the video below shows, the field is now wide open for companies like MillerCoors to reach a big national audience that has previously been unavailable to them.

Questions:

  1. Do you think it was Continue reading
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February 3, 2023

Lego grew to be the world’s largest toymaker by appealing to many different kinds of customers, from kids and collectors to corporations looking for fun team-building activities. The Danish company manages to reach lots of people by licensing popular properties like Stars Wars and Marvel for a range of content like movies, TV shows, and video games. This video looks at how Lego drives toy sales by branching out into entertainment that reinforces its brand and grows its customer Continue reading

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December 14, 2022

The members of the K-pop group BTS are more than just entertainers: they’re financial juggernauts who have contributed billions of dollars to the South Korean economy. The video below looks at how BTS leverages their massive global audience to develop lucrative brand partnerships with everyone from McDonald’s to Louis Vuitton. This bonanza of cash might not go on forever, though, with the group announcing they were taking a brief hiatus that could potentially blunt their branding power. 

Questions:

  1. What Continue reading
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December 2, 2022

The 2022 FIFA World Cup moves into the knockout stages this weekend, a nerve-wracking time when teams can be eliminated with a single loss. While the tournament’s soccer stars will experience a dramatic increase of tension on the field, the host country Qatar has already faced plenty of global pressure since FIFA awarded them the event in 2010. The Middle East nation has long been accused of using corruption to land the World Cup, leading to a 2015 indictment from Continue reading

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