This year, AI firms flocked to buy Super Bowl commercials, hoping to make a huge splash about their new products in a cost-effective way. A 30-second spot during Super Bowl LIX cost about $8 million, which may seem like a lot to pay for a short ad. Given that the massively popular game drew in more than 200 million viewers, however, a commercial’s cost-per-viewer actually amounts to less than a nickel. It’s incentives like these that motivated Google to use Continue reading