April 28, 2022

While Crocs have had their fans since launching in 2002, the clog brand really took off during the pandemic as housebound Americans searched for comfortable indoor shoes. This video looks at how Crocs won over a doubting public thanks to its unique design, customization, and exclusive partnerships with brands and celebrities. 

Questions:

  1. Why did Crocs close its retail stores and move to a distribution model that focused on online sales? How did it benefit from this switch? 
  2. How Continue reading
Continue reading...

February 5, 2019

This past Sunday, the New England Patriots defeated the Los Angeles Rams in one of the most boring Super Bowl matchups of all time. The winning team only managed to score a single touchdown, and even that exciting moment didn’t arrive until the fourth quarter. As a result, ratings for the big game dropped to their lowest point in a decade. While CBS managed to bring in 111.3 million Super Bowl viewers in 2017, two years later that amount fell Continue reading

Continue reading...