June 17, 2021

After a year-long delay due to the pandemic, the UEFA European Football Championship is finally taking place across the continent until mid-July. Along with giving sports fans a smorgasbord of summertime soccer to watch, the Euro tournament also provides major brands with a golden opportunity to reach captive global audiences. But as Coca-Cola found out this week, sometimes grabbing attention on such a large stage can backfire big time. 

On Monday, the Portugese superstar Christiano Ronaldo held a press Continue reading

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April 2, 2021

As the NCAA March Madness tournament enters its final stages, politicians and labor advocates have reignited a debate about compensating college athletes. This video takes an extensive look at the discussion as it currently stands and how possible legislation could change matters in the future.

Questions:

  1. What is the NCAA’s reasoning for not compensating student athletes?
  2. Do you think NCAA athletes should receive compensation for participating in college sports? Why or why not?
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March 16, 2021

The pandemic took a major toll on entertainment and recreational facilities as everything from theaters to gyms were forced to shut down or drastically alter their operations. Although golf courses and tennis courts initially closed in March and April 2020, they soon reopened and welcomed all sorts of new players looking for socially distanced outdoor activities. From June to December 2020, rounds of golf in the U.S. grew by 75 million compared to the same period in 2019, representing a Continue reading

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February 9, 2021

Despite the circumstances surrounding the pandemic, this year’s Super Bowl managed to hit some familiar notes as Tom Brady lifted the trophy for a seventh time and companies once again spent big on high-profile ads. According to USA Today’s Ad Meter, the night’s big winner was Rocket Mortgage, whose two commercials featuring comedian Tracy Morgan took the top spots in the annual poll. Amazon and M&M’s humorous ads took third and fourth while Toyota’s uplifting spot featuring Paralympian Jessica Long Continue reading

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January 26, 2021

For more than 30 years, the Budweiser clydesdales have marched across millions of American television screens during the annual Super Bowl broadcast. This year, though, the horses will stay in the stable as Budweiser instead donates a portion of its marketing budget to a public service campaign. The Anheuser-Busch company has joined a $50 million effort by the Ad Council to combat misconceptions about Covid-19 vaccination. 

Other major brands like Coca-Cola, Audi, and Hyundai are also choosing not to Continue reading

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March 13, 2020

Due to concerns about the spread of coronavirus, representatives from athletic leagues across the globe have announced that they will temporarily halt play. On Wednesday, the National Basketball Association was the first to suspend competition after a player on the Utah Jazz tested positively for COVID-19. The next day, the National Hockey League similarly put games on hold while Major League Soccer delayed the start of its upcoming season as well. Shortly after these announcements, Major League Baseball canceled the Continue reading

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January 24, 2020

Last year, the Kenyan long-distance runner Eliud Kipchoge completed a marathon in under two hours, a feat that was once thought to be impossible. But along with his considerable athletic skills, Kipchoge also had help from a revolutionary new product: Nike’s Vaporfly running shoes. This video takes a look at the sudden dominance of the Vaporfly and how regulators could possibly ban the shoe if it proves to give runners too much of an advantage.

Questions:

  1. Do you think Nike Continue reading
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November 19, 2019

Thanks to the popularity of streaming services like Spotify and Apple Music, some lucky musicians can go viral and attract large fan bases very quickly. In the past, artists often had to tour across the country for years playing small clubs before they got noticed by major record labels. That’s not the case these days, though. For instance, the teenage singer-songwriter Billie Eilish released her debut album less than a year ago and has already sold out a stretch of Continue reading

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October 11, 2019

This week, Houston Rockets owner Daryl Morey sparked an international controversy when he tweeted his support for the protests in Hong Kong. His words angered both Chinese officials and businesses, leading a number of companies and government organizations to suspend ties with the Rockets. The NBA tried to ease the situation by calling Morey’s comments “regrettable,” which then caused outrage among Americans. This short video explains how the NBA must walk a fine line between appealing to its core Continue reading

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March 1, 2019

Red Bull has grown into one of the world’s most powerful beverage brands thanks in no small part to its innovative approach to marketing. This video takes a close look at the Austrian company’s trailblazing sponsorship of extreme sports events and how the Red Bull brand is about a lot more than just selling energy drinks.

Questions:

  1. Why did Red Bull choose to sponsor extreme sports events rather than well-known leagues like the NFL or NBA?  
  2. How did Red Continue reading
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