July 27, 2022

Each year, media companies spend tens of billions of dollars for the rights to broadcast sporting events from professional leagues like the NBA, NFL, and Major League Baseball. In fact, by 2024 Disney, Comcast, Paramount, and Fox are expected to spend a combined total of $24.2 billion on broadcast rights for sports, almost double what they paid ten years ago. That is, unless tech conglomerates like Apple and Google splash even more cash in an effort to expand into this Continue reading

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February 15, 2022

For 34 years, USA Today has tracked consumer appreciation of Super Bowl commercials in its annual Ad Meter poll. This year’s top spot went to a light-hearted ad featuring Anna Kendrick picking out Barbie’s dream house for Rocket Mortgage, which also won last year with a funny celebrity cameo commercial. Amazon similarly scored big with a self-deprecating spot featuring Scarlett Johnansen and Colin Jost while Doritos landed in the top five thanks to a song from Megan Thee Stallion Continue reading

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February 11, 2022

With the 2022 Winter Olympics in full swing, this video looks at how the International Olympic Committee (IOC) earns billions of dollars through brand partnerships. Along with providing benefits for both major companies and the IOC, these big-time deals have also led to some challenges during this current edition of the games. 

Questions:

  1. Do you think it is worth it for companies to spend billions of dollars on brand partnerships at the Olympics? Why or why not?
  2. Why are Continue reading
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February 8, 2022

With Super Bowl LVI less than a week away, football fans around the country are stocking up on snacks and drinks for Sunday’s big game. In fact, each year Americans eat more than 112 million pounds of snacks during the Super Bowl, with the most popular items being potato chips, pretzels, and tortilla chips. Although these items will be available and affordable as ever this year, economists at Wells Fargo estimate that the cost of fresh items like salsa and Continue reading

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September 24, 2021

Over the course of the pandemic, sports card trading has transformed from a niche hobby to a booming market as people started turning old collections into big money. This video looks at how appraisal companies and online trading platforms have changed collecting forever while attracting the interest of Wall Street investors in the process.

Questions:

  1. How did sports card collecting transform from a fading hobby into a lucrative and vibrant market? 
  2. Do you think the market for cards will Continue reading
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June 17, 2021

After a year-long delay due to the pandemic, the UEFA European Football Championship is finally taking place across the continent until mid-July. Along with giving sports fans a smorgasbord of summertime soccer to watch, the Euro tournament also provides major brands with a golden opportunity to reach captive global audiences. But as Coca-Cola found out this week, sometimes grabbing attention on such a large stage can backfire big time. 

On Monday, the Portugese superstar Christiano Ronaldo held a press Continue reading

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April 2, 2021

As the NCAA March Madness tournament enters its final stages, politicians and labor advocates have reignited a debate about compensating college athletes. This video takes an extensive look at the discussion as it currently stands and how possible legislation could change matters in the future.

Questions:

  1. What is the NCAA’s reasoning for not compensating student athletes?
  2. Do you think NCAA athletes should receive compensation for participating in college sports? Why or why not?
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March 16, 2021

The pandemic took a major toll on entertainment and recreational facilities as everything from theaters to gyms were forced to shut down or drastically alter their operations. Although golf courses and tennis courts initially closed in March and April 2020, they soon reopened and welcomed all sorts of new players looking for socially distanced outdoor activities. From June to December 2020, rounds of golf in the U.S. grew by 75 million compared to the same period in 2019, representing a Continue reading

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February 9, 2021

Despite the circumstances surrounding the pandemic, this year’s Super Bowl managed to hit some familiar notes as Tom Brady lifted the trophy for a seventh time and companies once again spent big on high-profile ads. According to USA Today’s Ad Meter, the night’s big winner was Rocket Mortgage, whose two commercials featuring comedian Tracy Morgan took the top spots in the annual poll. Amazon and M&M’s humorous ads took third and fourth while Toyota’s uplifting spot featuring Paralympian Jessica Long Continue reading

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January 26, 2021

For more than 30 years, the Budweiser clydesdales have marched across millions of American television screens during the annual Super Bowl broadcast. This year, though, the horses will stay in the stable as Budweiser instead donates a portion of its marketing budget to a public service campaign. The Anheuser-Busch company has joined a $50 million effort by the Ad Council to combat misconceptions about Covid-19 vaccination. 

Other major brands like Coca-Cola, Audi, and Hyundai are also choosing not to Continue reading

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