YouTube - McGraw-Hill Introduction to Business

The Tricky Task of Monetizing Esports

February 24, 2023

This week, the esports talent agency GameSquare announced that it hired Tyler “Ninja” Blevins as its Chief Innovation Officer. A famous Fortnite streamer with more than 17 million followers on the platform Twitch, the company said Ninja will “curate disruptive strategies, pursue new business opportunities, and explore next-gen technologies to accelerate the [e-sports] industry’s growth within pop culture.” This will also give Ninja another source of revenue besides streaming, which he claims to earn $500,000 a month from while keeping Continue reading →

[VIDEO] How Billboard’s New Rules Could Change the Song of the Summer

July 5, 2018

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Last year, Billboard crowned the laid back party anthem “Despacito” the Song of the Summer as it racked up millions of streams on sites like Spotify and YouTube. And while there are plenty of contenders in the running for 2018’s title, they might not be able to take the same road to success that the makers of “Despacito” did. This video explains how Billboard is changing their rules about streaming platforms and why these changes could affect a song’s journey Continue reading →

Product Development, Entertainment, Streaming, Music, Marketing, Product Distribution, Spotify, YouTube

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos, Uncategorized

“Despacito” Potentially Loses Out on Millions Thanks to YouTube

September 14, 2017

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If you listened to top 40 radio at all this past summer, then it’s safe to say that you heard “Despacito,” the inescapable hit by Luis Fonsi and Daddy Yankee. This upbeat romantic ballad spent 16 straight weeks at the top of Billboard’s Hot 100 charts, a feat only matched by Mariah Carey more than 20 years earlier. Of course, today’s tech savvy consumers don’t have to wait for “Despacito” to come on the radio in order to hear it. Continue reading →

Product Distribution, Spotify, YouTube, Royalties, Entertainment, Pricing, Streaming, Music

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Musicians Pile Pressure on YouTube for Streaming Revenue

July 20, 2017

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As sales from CDs and digital downloads continue to decline, streaming platforms like Spotify and Apple Music have become vital to the $7.7 billion music industry. Still, there’s one major streaming service that both executives and musicians alike have long despised. While it’s mostly known for video, YouTube accounts for 25 percent of all music streamed across the globe. This makes it by far the most popular streaming site among fans, a fact that industry insiders find increasingly troubling.

Services Continue reading →

Spotify, YouTube, Product Development, Copyright, Entertainment, Ethics, Pricing, Streaming, Music

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Learning about Business by Selling Slime

July 18, 2017

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Along with being a summertime staple, the neighborhood lemonade stand also represents the classic image of young entrepreneurship. In today’s interconnected world, though, ambitious kids have even more options at their disposal if they want to run a business. And while selling lemonade is certainly a refreshing way to earn a dollar, some have turned their attention to a far less appetizing but still lucrative option: slime.

This sticky substance has been fascinating young social media users for years. Unlike Continue reading →

Product Development, Education, YouTube, Fads, Entrepreneurship, Social Media

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Bonus Chapter B: Technology and New Media

Major Advertisers Flee from YouTube

April 5, 2017

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Since YouTube’s founding, the video sharing site has prided itself on being a platform that anyone can use to express themselves. This concept catapulted the site to instant success and led to a $1.65 billion buyout from Google in 2006. Along with becoming one of the search engine giant’s most lucrative advertising outlets, YouTube is also the most valuable video platform on the Internet by far.

Despite this lofty status, though, major advertisers like AT&T, Lyft and Johnson & Continue reading →

Innovation, Marketing, Advertising, Ethics, Tech, Google, YouTube

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Streaming Services Provide a Vital Revenue Boost for the Music Industry

September 22, 2016

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As the Internet’s popularity began to rise in the late 1990s, the music industry had just enjoyed some of their best years to date. Annual sales soared over $14 billion at its peak, driven by an enormous demand for CDs that appeared to be insatiable. After 1999, however, consumer interest shifted online where users could download any song they wanted for free. While the Recording Industry Association of America tried in vain to stop illegal file trading, the practice only Continue reading →

Apple, Ethics, Spotify, YouTube, Entertainment, Streaming, Music, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media