Demand for gold has been rising across the globe, defying economists’ expectations and sending prices soaring to new heights. The video below looks at how the gold trade has changed in recent years as everyday consumers enter the market alongside major investors. Costco, for example, sells $200 million worth of gold bars every month to members on the lookout for what they consider to be stable investments.

Questions:

  1. Why have gold prices been rising across the globe recently?
  2. Do you Continue reading
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Memorial Day represents the start of summertime for many Americans, who often use the long weekend to hit the road and go on a trip. According to AAA, that statement will ring especially true this year as a record number of travelers will trek across the country over the coming days. Between Thursday and Monday, an estimated 43.8 million people will travel at least 50 miles, marking a four percent increase over 2023. In fact, this weekend could equal the Continue reading

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In the late 1990s, the seafood chain Red Lobster was one of the fastest growing restaurants in the nation as it earned billions of dollars in annual revenue from more than 700 locations. As the years went by, though, poorly planned promotions and wider economic factors took their toll on the company. This video looks at how the pandemic and an endless shrimp promotion brought Red Lobster to the brink of bankruptcy.

Questions:

  1. How did Red Lobster’s endless shrimp promotion Continue reading
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Business is all about giving the customer what they want, but sometimes it can be difficult to figure out exactly what that is. Some brands get to know their fans by giving them a platform that directly asks for their input, providing companies with much-needed ideas while customers feel included in the development process. For example, in 2008 Lego launched its initiative Lego Ideas where builders submit original designs to be evaluated among a wider community of enthusiasts. If an Continue reading

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April 26, 2024

More than one third of Americans cannot afford to pay an unexpected $500 cost out of pocket, so they must often use alternative ways to settle their debts. This video examines the options available to people who need money fast, from overdraft fees that can stack up over time to payday loans that quickly become predatory.

Questions:

  1. What are the benefits of maintaining an emergency fund for unexpected costs?
  2. Why are payday loans considered predatory? Do you think government regulators Continue reading
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April 19, 2024

Last month, the Department of Justice (DOJ) sued Apple under the Sherman Antitrust Act, a century-old law that was originally used to break up railroad robber barons. But as the video below explains, the government also invoked the act in its antitrust case against Microsoft, changing the course of the company in the process. Still, the DOJ might not find the same success against Apple, which claims its limited market share and loyal customer base are not evidence of a Continue reading

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April 17, 2024

Earlier this year, we looked at how the century-old brand Stanley skyrocketed to viral fame after the company’s drink tumblers went viral on TikTok. Of course, Stanley cups are far from the only product to become a blockbuster thanks to the video sharing platform with more than 1 billion daily active users. For example, in 2018 the cleaning solution The Pink Stuff was a little known item with a bright look, fun name, and not much else going for it. Continue reading

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April 12, 2024

On the morning of March 26th, the Dali, an enormous container ship, crashed into one of the supporting structures of Baltimore’s Francis Scott Key Bridge, which collapsed soon after. This tragic incident killed six workers on site and caused at least one major injury, along with an economic impact that spans the globe. The Port of Baltimore must remain closed for a few more weeks while the wreckage is cleared, which will require at least seven container ships and hundreds Continue reading

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March 29, 2024

Although meal kit services like HelloFresh and Blue Apron both enjoyed a boom in business during the pandemic, only one of those companies continues to thrive today. The video below explores the growing dominance of HelloFresh in the meal kit industry even as it struggles to keep customers, who mainly tend to cancel their subscriptions once the sign-on deals end. 

Questions:

  1. What are the benefits and drawbacks of HelloFresh’s strategy of using discounts to attract customers?
  2. Why is it Continue reading
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March 27, 2024

If you enjoy pouring maple syrup over your pancakes on a Saturday morning, then you have Canada to thank for it. The North American nation accounts for 75 percent of the world’s maple syrup production, with the vast majority coming from the province of Quebec. Along with serving as home for 90 percent of Canada’s maple syrup industry, Quebec is also the location of the country’s syrup reserve. This facility is designed to hold as much as 133 million pounds Continue reading

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