Since the late 1980s, Americans have marked the day after Thanksgiving as Black Friday, the “official” start of the holiday sale season and the busiest shopping day of the year. Stores like Walmart, Target, and Best Buy used to draw huge crowds by offering massive discounts to the first shoppers to come through the doors. As time passed and e-commerce became more common, though, the one-day sales bonanza expanded to include online deals. Now Amazon is the undisputed champion of Continue reading