August 11, 2023

More than 60 percent of McDonald’s sales come from outside the U.S., making foreign markets just as important to Mickey D’s bottom line as its domestic operations. This video looks at how the fast food giant develops items for its global customers, who often enjoy flavors that can’t be found under the Golden Arches anywhere else in the world. 


  1. Why does McDonald’s develop menu items for specific global markets?
  2. How does “transplanting flavors” from one market to another Continue reading
Continue reading...

January 18, 2022

With so many different products and services on offer these days, it can be difficult for companies to convince customers to purchase a product more than once. And since repeat business is the lifeblood of any enterprise, many firms have turned to subscription models to ensure that they receive steady sources of revenue. Streaming platforms like Netflix and Disney+ stand out as some of the most recognizable subscription services, while brands like Peloton adopted this model for the home fitness Continue reading

Continue reading...

March 9, 2021

As dining rooms closed across the country in 2020 because of the pandemic, restaurants started focusing their efforts on takeout and drive-thru orders. Many companies added new technology and logistical plans for their takeaway operations that will likely remain in place after the pandemic is over. For instance, Starbucks sent employees with hand-held devices through lines of cars to gather orders quickly and will continue to do so for the foreseeable future. New Chipotle locations will feature “Chipotelanes” where customers Continue reading

Continue reading...

January 21, 2021

At the start of the pandemic, fast food chains like Taco Bell suddenly had to close their dining rooms and serve all customers via drive-thrus. Many of these companies altered their menus to increase efficiency so that the lines of cars would move as quickly as possible. For instance, Taco Bell got rid of items like the Mexican Pizza and Nachos Supreme to reduce its packaging needs while also ditching all potato items so that it could keep its ingredients Continue reading

Continue reading...

November 5, 2020

Over the last few years, fast food chains like McDonald’s and Taco Bell have invested heavily in breakfast menu items in order to drive up morning sales. This strategy worked for a while as breakfast sales continually increased from previous years and chains poured millions of dollars into marketing the so-called “most important meal of the day.” But like so many other previously successful ventures, the coronavirus pandemic has taken a major toll on the breakfast business.

Morning drive-thru traffic Continue reading

Continue reading...

February 12, 2019

With its signature stack of three buns and two beef patties covered in special sauce, there are few fast food items as famous as the Big Mac. That’s why over the years McDonald’s has tried to protect its flagship burger by pursuing legal action against any possible imitators. One of the company’s latest targets was Supermac’s, an Irish chain that sold a suspiciously similar sandwich called the Mighty Mac. Unfortunately for McDonald’s, though, this particular case didn’t go exactly as Continue reading

Continue reading...

October 5, 2018

Finding and keeping qualified employees is a constant struggle for companies across the nation. That’s why some businesses require staffers to sign non-compete clauses, which basically prevent them from jumping ship to a competitor. In the fast food industry, though, there’s another type of employment restriction that has long kept workers tied to a single location within a franchise. Called “no poach” policies, these strict guidelines prohibit staffers from switching jobs within a national chain.

For instance, say that a Continue reading

Continue reading...

March 13, 2018

Last week McDonald’s scored a major marketing hit when the company flipped its famous Golden Arches into a “W” in honor of International Women’s Day. But the logo is far from the only thing the burger chain plans to turn upside down in 2018. In an effort to appeal to environmentally conscious consumers, McDonald’s recently announced some big changes that will make it more sustainable. Along with getting rid of styrofoam cups, the chain is also switching to fresh beef Continue reading

Continue reading...

February 20, 2018

The world is home to billions upon billions of chickens, which would seem like more than enough birds to stock an average KFC restaurant. This weekend, however, hundreds of the chain’s locations in the U.K. closed after failing to receive their usual shipments of chicken. “We’ve brought a new delivery partner on board, but they’ve had a couple of teething problems – getting fresh chicken out to 900 restaurants across the country is pretty complex,” said the company in a Continue reading

Continue reading...

March 29, 2017

ChantelMcGeeFrom factory floors to Wall Street financial firms, robotic labor is becoming an increasingly important part of production for many companies. And according to the head of Yum Brands, fast food could be the next industry to adopt automation on a wide scale. This week CEO Greg Creed said that robots could start replacing humans at Yum-owned chains like Pizza Hut and Taco Bell by the mid-2020s.

Other fast food companies have already begun to experiment with automation. Wendy’s, for Continue reading

Continue reading...