Taco Bell - McGraw-Hill Introduction to Business

Taco Bell Creates Subscription Taco Service

January 18, 2022

With so many different products and services on offer these days, it can be difficult for companies to convince customers to purchase a product more than once. And since repeat business is the lifeblood of any enterprise, many firms have turned to subscription models to ensure that they receive steady sources of revenue. Streaming platforms like Netflix and Disney+ stand out as some of the most recognizable subscription services, while brands like Peloton adopted this model for the home fitness Continue reading →

Food & Drink, Supply & Demand, Mobile marketing, Product Development, Promotions, Fast food, Taco Bell, Marketing

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Taco Bell Brings Back Potato Items after Customer Outcry

January 21, 2021

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At the start of the pandemic, fast food chains like Taco Bell suddenly had to close their dining rooms and serve all customers via drive-thrus. Many of these companies altered their menus to increase efficiency so that the lines of cars would move as quickly as possible. For instance, Taco Bell got rid of items like the Mexican Pizza and Nachos Supreme to reduce its packaging needs while also ditching all potato items so that it could keep its ingredients Continue reading →

Product Development, Fast food, Marketing, Taco Bell, Operations Management, Product Distribution, Social Media, Partnerships, Food & Drink, Coronavirus, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 5: Forms of Business Ownership, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

Fast Food’s Intensifying Battle for Breakfast

March 11, 2016

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After enjoying decades of almost constant growth, the last few years have seen many fast food chains become stuck in a sales rut. Not only have consumer tastes changed dramatically, but people also have an array of affordable dining options to choose from. This increased competition has left the industry scrambling for ideas. Taco Bell took action in 2014 by introducing a breakfast menu, a move that some at the time viewed as unappetizing and desperate. The gamble worked, however, Continue reading →

McDonald’s, Taco Bell, Operations Management, Product Distribution, Food, Breakfast, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Desperate Restaurants Focus on Food Gimmicks

November 2, 2014

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Although it’s been more than six years since the start of the Great Recession, many in the restaurant industry have failed to adjust to the “new normal” created by the downturn. In fact, visits to U.S. restaurants have fallen by a staggering 1.3 billion since 2008. As American eateries become desperate for business, many have turned to gimmicky menu items to drum up interest. From Taco Bell’s Waffle Taco to the $100 “Never Ending Pasta Pass” at Olive Garden, restaurants Continue reading →

IHOP, Marketing, Food, Product Development, Promotions, Taco Bell

Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion