December 13, 2024

In the days before online shopping, catalogs were a common way to purchase holiday gifts without having to go to a store as customers placed and received their orders directly through the mail. Sears issued the first holiday edition of its popular catalog in 1933 selling toys like a Mickey Mouse watch, a Lionel electric train set, and live singing canaries. In 1968, the catalog grew to more than 600 pages, including 225 pages of toys. Many companies relied on Continue reading

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December 6, 2024

The luxury car brand Jaguar started in England in 1922 as a shop that built sidecars for motorcycles. When the British government stopped rationing steel at the end of World War II, the company was then able to purchase enough supplies to produce eye-catching sports cars. Flashy Jaguar vehicles went on to dominate international motorsport in the 1950s, giving the brand a global reputation as athletic and glamorous. But even as Jaguar grew to become the preferred automaker of the Continue reading

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December 4, 2024

Since the late 1980s, Americans have marked the day after Thanksgiving as Black Friday, the “official” start of the holiday sale season and the busiest shopping day of the year. Stores like Walmart, Target, and Best Buy used to draw huge crowds by offering massive discounts to the first shoppers to come through the doors. As time passed and e-commerce became more common, though, the one-day sales bonanza expanded to include online deals. Now Amazon is the undisputed champion of Continue reading

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November 26, 2024

Thanksgiving marks the beginning of a busy travel season at American airports as families trek across the country to celebrate the holiday with their loved ones. This year, AAA predicts more than 18 million people will travel by plane during Thanksgiving week, an increase of 6 percent over 2023. Three million people are expected to go through airport security on the Sunday after the holiday, which would tie the record set on the Sunday after this year’s Fourth of July. Continue reading

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November 22, 2024

In the 1980s, the casual restaurant chain TGI Fridays skyrocketed to success thanks to its singles-bar atmosphere and talented bartenders who performed tricks while pouring drinks. As the company expanded, however, it rebranded into a family restaurant, starting a long decline for the once-promising brand. This video looks at the rise and fall of TGI Friday’s, which finally filed for bankruptcy this month after a long search for a savior.

Questions:

  1. How did TGI Friday’s change after it rebranded from Continue reading
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November 19, 2024

Hormel makes 71 different kinds of pepperoni. In addition to the widely popular original pepperoni slices, grocery shoppers can also choose diced, thick-sliced, mini-sliced, low-sodium, low-fat, turkey pepperoni, and more. The spin-offs may not sell as well as the original, but they do help to attract customer attention for the overall brand. More products mean more shelf space at stores, which gives customers more opportunities to find and buy Hormel products. The company also hoped this strategy would make shoppers Continue reading

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November 12, 2024

Nearly ten years ago, soda seemed to be losing its appeal with consumers as public health campaigns warned against sugary soft drinks and schools took soda out of vending machines and off of lunch menus. After per-capita consumption of soda among Americans fell to a new low in 2015, Coca-Cola and Pepsi started expanding their product lines to include diet sodas, flavored water, and energy drinks. With so many healthy choices available, industry insiders began to assume that consumers who Continue reading

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October 29, 2024

With sunny weather, beautiful views, and lots of open space, California is one of the country’s most popular settings for music festivals. Thousands of people travel to the Golden State every summer to attend dozens of festivals — including Coachella, the most-attended annual music festival in North America. However, it’s getting more expensive to run a music festival in California as the cost of living keeps going up. Prices for transportation, accommodations, labor, and refreshments have skyrocketed above the typical Continue reading

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October 22, 2024

For millions of Americans, Halloween is all about eating candy. And there’s no variety of candy more beloved than chocolate. According to national surveys, the average American’s favorite Halloween candy is a chocolate treat like M&Ms, Snickers, or Reese’s Peanut Butter Cups. But this year, you may notice less chocolate in your family’s trick-or-treat stash. That’s because cocoa prices are at record highs after three years of poor crops. The price of cocoa has doubled since the start of 2024 Continue reading

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October 10, 2024

Photography was once a specialized field where only trained professionals had the expertise to shoot and develop prints. Then in the late 19th century, Kodak released the first of many “point-and-shoot” cameras that would change the industry forever. The video below explores the fascinating history behind the “snapshot” and how technological innovations can bring niche products to a wider market. 

Questions:

  1. How did the introduction of point-and-shoot cameras change the photography market?
  2. Do you see any similarities between the Continue reading
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