How Rent the Runway Lost Over 90 Percent of Its Value

June 14, 2024

The fashion startup Rent the Runway seemed destined for long-term success when it launched as an industry-disrupting force in the late 2000s. As this video shows, though, not even a $1 billion IPO could save the company from established competitors and the impact of a global pandemic. 


  1. How did the pandemic affect Rent the Runway’s business? 
  2. What advantages do established competitors like Urban Outfitters have over startups like Rent the Runway?