July 22, 2021

In the coming months, regular drinkers of the sugar-free soda brand Coke Zero might notice a slight change in the taste of their favorite beverage. According to company officials, the formula for Coke Zero will be altered in order to “deliver an even more iconic Coke taste.” While this might seem like a relatively harmless change, any alteration to a Coca-Cola product draws plenty of public scrutiny after the company’s disastrous launch of “New Coke” in the 1980s.

Back then, Continue reading

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July 14, 2021

The uncertainty and strain of the coronavirus pandemic caused a significant uptick in stress among millions of people across the country. According to a survey conducted by the CDC, nearly one-third of Americans said that they had recently experienced symptoms of depression or anxiety. In 2019, that number sat at just 11 percent. 

As a result, companies are making sure to emphasize stress-relief and wellness in their marketing campaigns and as features of new products. For instance, Lincoln is Continue reading

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June 24, 2021

Last year, companies across all industries scrambled to figure out how to continue doing business during the coronavirus pandemic. As time went on, subscription services proved to be dependable profit sources given that they required customers to provide regular payments every month. Subscriptions to streaming platforms like Netflix and Disney Plus skyrocketed in 2020 while many restaurants also found success with membership models. 

For instance, in early 2021 six eateries in the Washington, D.C., area joined forces to create Continue reading

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June 10, 2021

In 2017, the startup Moviepass offered film buffs a deal that seemed too good to be true. For $9.95 per month, subscribers could see up to one movie per day at all major theaters located throughout the country. Moviepass hoped to offset the costs of purchasing so many tickets by brokering bulk deals with theater chains and by monetizing users’ data. None of these plans ever came to fruition, however, which left the company with more than three million subscribers Continue reading

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In 2018, the telecommunications conglomerate AT&T purchased the media company Time Warner for a whopping $85 billion. Along with placing the telecom giant in prime position to reshape the entertainment world, the enormous price tag associated with this deal also saddled AT&T with a huge amount of debt. The company hoped that streaming services like HBO Max would bring in new customers and revenue streams that would justify its massive investment.

Three years later, however, it appears that AT&T’s merger Continue reading

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As the pandemic forced millions of people to stay indoors, virtual worlds like Roblox boomed in popularity with gamers as well as investors. This video looks at how the platform appeals to more than 30 million active monthly users, including independent creators who can earn big bucks by building games within Roblox. 

Questions:

  1. Why did games like Roblox explode in popularity last year?
  2. What sort of challenges does Roblox face as it looks to expand its user base?
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April 13, 2021

Spring is in full swing with seasonal showers leading to blooming flowers and growing lawns across the country. But with these idyllic scenes come unpleasant sounds as roaring leaf blowers and rumbling lawnmowers tear through American neighborhoods. Along with raising an almighty racket, these gas-powered machines also emit more pollutants than most cars and trucks. According to California’s Air Resource Board, a commercial leaf blower operating for one hour emits as many contaminants as a Toyota Camery driving for 1,100 Continue reading

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March 23, 2021

As the pandemic forced Americans to stay at home a year ago, many people turned to indoor activities like baking, watching TV, and playing video games to pass the time. Sales of products like baking accessories and new televisions increased as a result, but video games skyrocketed in popularity to a degree never seen before. In 2020 Americans spent a record $56.9 billion on gaming, a 27 percent increase from the year before. 

Sony reported a 62 percent jump Continue reading

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March 19, 2021

Last month, we looked at how NBA Top Shot sells digital basketball cards for thousands of dollars through its online marketplace. Since then, non-fungible tokens (NFTs) like Top Shot cards have skyrocketed in value, with one viral gif selling for $600,000 while a NFT artwork was sold through Christie’s auction house for tens of millions. This video explains how NFTs operate along with their possible drawbacks. 

Questions:

  1. How did some NFTs come to be worth thousands or even millions Continue reading
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March 16, 2021

The pandemic took a major toll on entertainment and recreational facilities as everything from theaters to gyms were forced to shut down or drastically alter their operations. Although golf courses and tennis courts initially closed in March and April 2020, they soon reopened and welcomed all sorts of new players looking for socially distanced outdoor activities. From June to December 2020, rounds of golf in the U.S. grew by 75 million compared to the same period in 2019, representing a Continue reading

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