Global - McGraw-Hill Introduction to Business

How the Global Tech Outage Affected Businesses Big and Small

July 24, 2024

Over the weekend, businesses around the world scrambled to recover after a faulty software update caused one of the biggest IT outages in history. The Texas-based cybersecurity firm Crowdstrike released a security update last Thursday that was supposed to protect computers from malware and cyber attacks. Instead, the flawed update caused Microsoft Windows to crash and impacted more than 8.5 million computers. The global tech meltdown disrupted nearly every aspect of society, especially healthcare and transportation. Hospitals canceled procedures, and Continue reading →

Product Distribution, Crisis management, Operations Management, Information Technology, Global, Entrepreneurship

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 7: Management & Leadership, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

[VIDEO] American Brands Lose Market Share to Locals in China

July 17, 2024

NickelsMcHughMcHugh

China has long been a lucrative market for American companies looking to win over the country’s more than 1 billion consumers. But while brands like Nike and Starbucks have thrived in China for decades, their age of dominance could be coming to an end thanks to a new wave of domestically owned firms. The video below explores how companies like Anta and Luckin Coffee are appealing to younger consumers who seem less interested in Western products than past generations.

Questions: Continue reading →

China, Entrepreneurship, Product Distribution, Product Development, Branding, Marketing, Pricing, Global

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

[VIDEO] Why Gold Is More Valuable Than Ever

May 29, 2024

NickelsMcHughMcHugh

Demand for gold has been rising across the globe, defying economists’ expectations and sending prices soaring to new heights. The video below looks at how the gold trade has changed in recent years as everyday consumers enter the market alongside major investors. Costco, for example, sells $200 million worth of gold bars every month to members on the lookout for what they consider to be stable investments.

Questions:

Why have gold prices been rising across the globe recently?
Do you Continue reading →

Retail, Marketing, Global, Product Distribution, Commodities, Supply & Demand, Costco, Gold

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 19: Securities Markets, Chapter 20: Money and Financial Institutions, Videos

Zara Attempts to Rebrand as a Luxury Fashion Line

May 3, 2024

NickelsMcHughMcHugh

The fashion company Zara became a multi-billion dollar force in the industry thanks to its unique ability to churn out stylish clothing at low prices. Of course, critics of the Spanish firm would not likely call its business model “unique”: Zara has long been accused of ripping off its designs from luxury fashion houses. Those days might be in the past, however, as the company looks to reinvent itself as a high-end brand working with some of the world’s top Continue reading →

Branding, Entrepreneurship, Fashion, Zara, Management, Marketing, Global, Ethics

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 7: Management & Leadership, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

New Law Could Potentially Ban TikTok in the U.S.

May 1, 2024

NickelsMcHughMcHugh

A few weeks ago, we examined TikTok’s uncanny ability to provide entrepreneurs with major marketing opportunities at the expense of brand control. The potential downsides of the latter became clear last week when President Biden signed a bill into law that could ban the social network in the U.S. Under the provisions of the bill, which passed both the House and Senate with considerable support, TikTok’s Chinese parent company ByteDance has 270 days to sell the app to an American Continue reading →

Baltimore Bridge Collapse Disrupts Shipments and Insurers

April 12, 2024

NickelsMcHughMcHugh

On the morning of March 26th, the Dali, an enormous container ship, crashed into one of the supporting structures of Baltimore’s Francis Scott Key Bridge, which collapsed soon after. This tragic incident killed six workers on site and caused at least one major injury, along with an economic impact that spans the globe. The Port of Baltimore must remain closed for a few more weeks while the wreckage is cleared, which will require at least seven container ships and hundreds Continue reading →

Operations Management, Supply chains, Global, Transportation, Ethics, Insurance, Product Distribution, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter A: Business Law, Bonus Chapter C: Managing Risk

Canadian Maple Syrup Reserve Hits Historic Low

March 27, 2024

NickelsMcHughMcHugh

If you enjoy pouring maple syrup over your pancakes on a Saturday morning, then you have Canada to thank for it. The North American nation accounts for 75 percent of the world’s maple syrup production, with the vast majority coming from the province of Quebec. Along with serving as home for 90 percent of Canada’s maple syrup industry, Quebec is also the location of the country’s syrup reserve. This facility is designed to hold as much as 133 million pounds Continue reading →

Food & Drink, Supply & Demand, Operations Management, Global, Canada, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 14: Product and Price

[VIDEO] Temu Attracts Millions of Customers with Rock-Bottom Prices

March 19, 2024

NickelsMcHughMcHugh

With more than 51 million monthly active users in the United States, the Chinese e-commerce outlet Temu has expanded significantly in recent years thanks to its huge selection of cheap goods. This video looks at the platform’s low-price strategy and how it’s winning customers the world over in spite of reports of poor quality products and possible ethical issues.

Questions:

Why do you think Temu’s business model is appealing to customers?
Which e-commerce strategy do you think is most effective Continue reading →

Universal Music Group Removes Tunes from TikTok

March 8, 2024

NickelsMcHughMcHugh

On February 1st, Universal Music Group (UMG) allowed its licensing deal with TikTok to expire after accusing the platform of providing insufficient payments to artists. In an angry letter, the music giant said that the video-sharing app was “flooded with A.I.-generated recordings,” which diluted the pool of potential revenue for legitimate artists. As a result, TikTok removed all music affiliated with UMG from its platform, a drastic move that escalated in severity last week. After failing to make any progress Continue reading →

Marketing, Licensing, Global, Pricing, Ethics, TikTok, Social Media

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

[VIDEO] Why People Use AI More Often than They Realize

March 1, 2024

NickelsMcHughMcHugh

While high-profile AI platforms like ChatGPT and Microsoft’s Image Creator may grab lots of headlines, millions of people already interact with AI on a regular basis in ways they may not expect. This video looks at how machine-learning techniques are built into everything from email to Spotify and why it’s important for consumers to stay aware of the growing ubiquity of AI in their everyday lives.

Questions:

1. Why do you think many consumers are unaware of the prominence of Continue reading →

Product Development, Global, Automation, Ethics, Product Distribution, Social Media, AI

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media