August 7, 2024

For hungry American consumers, 7-Eleven isn’t the place to go if you’re looking for a variety of options. While the chain serves plenty of Slurpees, pizza, and hot dogs, that is about the limit of its domestic menu. But Japanese consumers have a different experience with 7-Eleven, which offers a wide assortment of fresh items ranging from tasty baked goods to rice balls and ramen. This video examines how 7-Eleven works in the Asian nation, and why the company wants Continue reading

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November 9, 2018

Visit the candy section of any American drug store and you’ll likely find some Kit Kats stocked unceremoniously alongside an assortment of other brands. But at the Don Quijote market in Tokyo, the chocolate-covered wafer bars occupy a place of honor in the megastore’s vast candy section. That’s because the seven-story market is one of the few places where consumers can browse through dozens of Kit Kat varieties developed exclusively for the Japanese market. From fruit-based variations to bolder flavors Continue reading

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October 16, 2018

The Japanese clothing retailer Uniqlo has steadily grown into an international brand known for its inexpensive but stylish designs. As you might expect, maintaining this image requires the company to strike a delicate balance between creating interesting products and keeping costs low. That’s why Uniqlo recently announced that robots have replaced 90 percent of the staff at one of its warehouses.

Along with drastically cutting costs, the company’s newly automated warehouse will also be able to operate 24 hours a Continue reading

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June 16, 2017

In Japan you can buy almost anything from a vending machine: hot tea, sushi, umbrellas, even bread in a can. This video takes a look at the economic and cultural factors that have contributed to Japan’s vending obsession, such as an excess of coinage and a shortage of unskilled labor.

Questions:

  1. How does Japan’s low birth rate contribute to its vending machine culture?
  2. What are the advantages and disadvantages of relying so heavily on vending machines?
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July 14, 2016

Since Pokémon Go’s launch last week, the mobile app has rapidly grown into a phenomenon with millions of wannabe Pokémasters around the world. In this “augmented reality” game, players literally roam streets, parks and landmarks on a search for the famed “pocket monsters” of the Japanese franchise. When one of these creatures appears on a user’s smartphone screen, they can then capture it to add to their collection. The ultimate goal for players is to abide by Pokémon’s longstanding slogan, Continue reading

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