When someone is looking to buy a new piece of furniture, it can be a struggle to find the right item to fit their personal taste as well as their floor plan. After all, just because something looks good in the showroom doesn’t necessarily mean it will fit in their living room. That’s why a number of home goods companies are integrating augmented reality into their online stores. Using a smartphone camera, the technology allows customers to visualize how a Continue reading
Since Pokémon Go’s launch last week, the mobile app has rapidly grown into a phenomenon with millions of wannabe Pokémasters around the world. In this “augmented reality” game, players literally roam streets, parks and landmarks on a search for the famed “pocket monsters” of the Japanese franchise. When one of these creatures appears on a user’s smartphone screen, they can then capture it to add to their collection. The ultimate goal for players is to abide by Pokémon’s longstanding slogan, Continue reading