February 4, 2022

The company formerly known as Facebook is going through something of an identity crisis.  Rebranded as Meta last year, the tech giant changed its name in order to signal its transition from social networks to the virtual world of the “metaverse.” Although the company has staked its future on this unproven concept, this week Meta had to contend with the consequences of a miserable earnings report that painted a gloomy picture of its present situation. 

In the most Continue reading

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January 25, 2022

While iPhones and various Android smartphones dominate the current mobile market, in the early days of these devices no brand was bigger than BlackBerry. This video looks at the history of this once ubiquitous gadget that captured early market share but failed to keep pace with its high tech competitors. 

Questions:

  1. What features made BlackBerry so appealing to businesspeople when it first hit the market?
  2. How did BlackBerry’s resistance to change lead to the downfall of its mobile business?
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October 26, 2021

In April, the tech giant Apple made a change to its privacy policy that prohibits advertisers from tracking users without their consent. Analysts predicted that this decision would lead to major changes in the $100 billion mobile ad market led by social networks like Facebook and Snapchat. These fears were confirmed for the latter last week when Snapchat announced that the policy prevented it from measuring the reach of its mobile ads, sending its stock price tumbling by 25 percent. Continue reading

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March 4, 2021

In recent years, tech giants like Google have faced increasing scrutiny from international legislators and privacy advocates for tracking users across the Internet. Companies take this information and use it to personalize advertising based on someone’s previous browser history. Faced with building opposition to these potentially invasive practices, Google announced this week that it would stop using and investing in tracking technologies. 

“If digital advertising doesn’t evolve to address the growing concerns people have about their privacy and how Continue reading

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April 25, 2019

Last week, Samsung sent review copies of its new Galaxy Fold smartphone to the nation’s top tech publications in anticipation of its official release. Unlike standard smartphones, the Galaxy Fold can expand to a 7.3 inch display thanks to a hinge connected to a small exterior touchscreen. But according to critics, this unique folding feature led to all sorts of technical problems.

Some reviewers peeled off a “protective layer” placed over the Galaxy Fold’s screen that they mistook for a Continue reading

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September 18, 2018

When someone is looking to buy a new piece of furniture, it can be a struggle to find the right item to fit their personal taste as well as their floor plan. After all, just because something looks good in the showroom doesn’t necessarily mean it will fit in their living room. That’s why a number of home goods companies are integrating augmented reality into their online stores. Using a smartphone camera, the technology allows customers to visualize how a Continue reading

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August 9, 2018

Last year, Apple sold more than 280 million iPhones, iPads, and Mac computers to customers around the world. And judging by the tech giant’s ever climbing stock price, the sales tally for 2018 appears to be going strong as well. In fact, last week the price of an Apple share climbed above $207. Besides being good news for investors, reaching this milestone meant that Apple became the first publicly traded company to achieve a market capitalization above $1 trillion.

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July 20, 2018

Back in the pre-Internet days, companies would pay a fortune to set up services that allowed them to limit the number of phone lines used in the office. This meant that a company with 100 employees could use a single number with extensions rather than set up 100 seperate lines. Once caller ID came on the scene, these systems would display the same name to the receiver whether the call was coming from the mailroom or the C-suite.

This pricey Continue reading

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July 19, 2018

As far as Instagram influencers go, Lil Miquela might not seem all that unique at first glance. More than 1 million people follow the teenager’s feed as she regularly shares stories about her life and shows off her stylish wardrobe. Miquela isn’t real, though, and not just in the “nothing is real on Instagram” sense: she is a computer-generated creation made by a Los Angeles startup. While that might seem bizarre at first, CGI influencers like Miquela give us a Continue reading

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Late last year, Snapchat unveiled a number of changes to the design of its immensely popular photo and video sharing platform. The idea behind the switch was to separate content produced by a user’s friends from content made by media companies and celebrities. In practice, however, this amounted to Snapchat splitting their users’ feeds in two.

The social media reaction to the redesign started out negative and only got worse as time passed. Along with the more than 1.25 million Continue reading

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