Instagram - McGraw-Hill Introduction to Business

Instagram Trails TikTok in Short-Video Market

September 20, 2022

Over the years, Instagram has attracted hundreds of millions of daily users by providing a platform for people to share pictures and videos of their family and friends. Starting in 2020, though, the social network launched Instagram Reels, a short-video feature made to rival TikTok. Although Instagram’s parent company Meta has staked much of its future on Reels, internal company documents show that the feature is not very popular with users both large and small.

For example, Instagram users Continue reading →

Advertising, Marketing, Instagram, Social Media, Product Distribution, TikTok, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Instagram Tests Subscription Service for Creators

January 28, 2022

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Influencers who amass huge followings on social networks like Instagram and TikTok can earn big money through sponsored posts and other partnerships with brands. But promotional opportunities do not come around every day, and often influencers must deal with inconsistent income as brands pay for exposure one month and then opt out the next. That’s why Instagram is testing a new service for content creators that will allow them to charge money to subscribers who will then have access to Continue reading →

Promotions, Advertising, Instagram, Marketing, Influencers, Social Media, Subscriptions

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Study Shows that Instagram Users Distrust Traditional Ads

August 22, 2019

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With more than 1 billion photo-obsessed users, Instagram has become a trusted destination for marketers looking to get their products noticed. According to a recent study, though, people on the picture-sharing platform don’t trust ads that look like “ads.” Instead, they prefer promotional spots that seem like something that their friends would post. For instance, a brand like L’Oreal would likely get more attention with a selfie of an influencer applying makeup rather than a glamorous, magazine-like ad.

In Continue reading →

Branding, Promotions, Advertising, Instagram, Marketing, Influencers, Social Media

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Fake Influencers Can Cost Companies Millions of Dollars

April 12, 2019

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By 2020, experts estimate that companies could pay social media influencers as much as $10 billion annually to market products online. These Internet personalities leverage their enormous followings on platforms like Instagram to earn big money through sponsored content. For instance, last year a British fashion influencer named Jess worked with 22 brands, charging $1,000 for every sponsored post that went out to her more than 230,000 Instagram followers.

But while the money that marketers paid Jess was real, the Continue reading →

Branding, Promotions, Marketing, Instagram, Ethics, Fraud, Social Media, Influencers

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Instagram Adds New Shopping Feature

March 19, 2019

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For years fashionable firms have depended on Instagram to showcase their goods to the social network’s more than 1 billion monthly users. Along with helping companies develop into stylish brands, the photo-sharing platform also serves as a key source of traffic to online stores. For instance, a designer can post a photo of a new dress and attach a link where customers can go to purchase it.

Now Instagram plans to take that concept to the next level by allowing Continue reading →

Retail, Marketing, Instagram, Entrepreneurship, Product Distribution, Social Media, E-commerce, Branding

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

[VIDEO] This Instagram Star Isn’t Real, but Brands Don’t Seem to Care

July 19, 2018

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As far as Instagram influencers go, Lil Miquela might not seem all that unique at first glance. More than 1 million people follow the teenager’s feed as she regularly shares stories about her life and shows off her stylish wardrobe. Miquela isn’t real, though, and not just in the “nothing is real on Instagram” sense: she is a computer-generated creation made by a Los Angeles startup. While that might seem bizarre at first, CGI influencers like Miquela give us a Continue reading →

Influencers, Branding, Instagram, Marketing, Mobile, Ethics, E-commerce, Social Media

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Videos

Instagram Gets Down to Business

April 7, 2017

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By the end of the year, the photo sharing app Instagram expects to earn $3 billion from ad sales. That’s a huge jump from the $60 million the social network made in 2015. In that time, Instagram has collected more than 600 million users, a number bested only by its parent company Facebook. About 8 million of these accounts belong to companies who use the platform primarily for promotion.

Soon, though, some brands will be able to develop closer relationships Continue reading →

Marketing, Branding, Operations Management, Innovation, Social Media, Instagram, Mobile

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

When the Social Media Activity of the Super Rich Backfires

April 8, 2016

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By now, anyone with an online presence knows that you need to think carefully about what you post on social media. Just one ill-considered joke or comment made in anger can haunt a person for years, harming their future prospects and reputation. Along with these everyday hazards, those who come from wealth run a number of additional risks if they flaunt their fortune too flagrantly online. Not only does this tacky act make them susceptible to thieves, but it also Continue reading →

Security, Legal, Wealth, Ethics, Theft, Social Media, Instagram

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 18: Financial Management, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

Images Speak Louder than Words on Social Media

December 10, 2013

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Engaging with customers through social media has become an essential part of doing business in this digital age. But in many cases, it’s not what companies say on social networks that connect with consumers; it’s what they show. A recent study of the top brand pages on Facebook found that photos gather more than twice the likes of regular links. That’s nothing compared to videos, though, which are shared by users 12 times more often than text.