November 9, 2021

Birchbox launched in 2010 with a business model that was quite novel at the time: for a recurring fee, the company shipped small samples of beauty products to customers every month. The idea was to recreate the experience of shopping at a department store’s makeup counter where customers try out a variety of items before deciding what to buy. Once the subscriptions started rolling in for Birchbox, so did venture capital investment, with the startup raising nearly $100 million in Continue reading

Continue reading...

June 24, 2021

Last year, companies across all industries scrambled to figure out how to continue doing business during the coronavirus pandemic. As time went on, subscription services proved to be dependable profit sources given that they required customers to provide regular payments every month. Subscriptions to streaming platforms like Netflix and Disney Plus skyrocketed in 2020 while many restaurants also found success with membership models. 

For instance, in early 2021 six eateries in the Washington, D.C., area joined forces to create Continue reading

Continue reading...

From music and movies to everyday items like clothes and toilet paper, today’s consumers can order all sorts of products through monthly subscription services. But as more companies adopt this sales strategy, it’s possible that consumers could get tired of subscriptions once all the monthly fees start stacking up. This video looks at why these services have become so widespread and offers advice for consumers who feel they’ve taken on too many subscriptions.

Questions:

  1. Why are more companies starting to Continue reading
Continue reading...