When Match.com first launched in 1995, many users were wary about meeting strangers off of the Internet. The popularity of online dating steadily grew over the years, though, with the concept becoming more mainstream after 2013 when Tinder launched its famous “swipe” mechanism. Now it’s very common to find a love interest online. Today, one in 10 people with partners say they met their current partner on a dating site or app. That number is significantly higher for the lesbian, Continue reading
TikTok turned its service back on for U.S. users after a 12-hour shutdown earlier this month, but the popular video-sharing platform is still blocked from American app stores while it faces legal uncertainty. That means people can’t download or restore the app if it gets deleted. As a result, unlocked cell phones that come preloaded with the popular social media video-sharing app have become a hot commodity on resale sites like Ebay and Facebook Marketplace. In many cases, sellers are Continue reading
When online reviews first started in the late 1990s, shoppers used them to compare their purchases with each other instead of relying on the seller’s description or an expert recommendation. Directory sites like Yelp and Trustpilot grew their user bases by incentivizing contributors to leave authentic reviews for restaurants, doctors, and just about any public-facing business. But online reviews created a new problem: fake reviews. Businesses hired brokers to recruit people to write false reviews — either positive ones to Continue reading
Since the late 1980s, Americans have marked the day after Thanksgiving as Black Friday, the “official” start of the holiday sale season and the busiest shopping day of the year. Stores like Walmart, Target, and Best Buy used to draw huge crowds by offering massive discounts to the first shoppers to come through the doors. As time passed and e-commerce became more common, though, the one-day sales bonanza expanded to include online deals. Now Amazon is the undisputed champion of Continue reading
Last summer, a viral social media stunt claimed to show people withdrawing huge amounts of cash by exploiting a “glitch” at JPMorgan Chase bank ATMs. The unverified rumor claimed that anyone could deposit a large check to their own account using a mobile device and then withdraw “unlimited money” from an ATM before the bank cleared the check. Some people tried the stunt with varying levels of success. In one case in Houston, a man wearing a mask deposited a Continue reading
One of the reasons why many content creators are drawn to YouTube is the money they can make from advertisements. Brands buy ads that roll before or during videos, and creators get a share of that revenue based on the number of views. The more views and subscribers a channel gets, the more ad dollars the creator can get. YouTube handles all the ad sales, so creators don’t have to spend time negotiating directly with brands like they do for Continue reading
A few weeks ago, we examined TikTok’s uncanny ability to provide entrepreneurs with major marketing opportunities at the expense of brand control. The potential downsides of the latter became clear last week when President Biden signed a bill into law that could ban the social network in the U.S. Under the provisions of the bill, which passed both the House and Senate with considerable support, TikTok’s Chinese parent company ByteDance has 270 days to sell the app to an American Continue reading