March 31, 2022

Sales of houseplants skyrocketed during the onset of the pandemic, and ever since growers around the world have struggled to keep up with ever-increasing demand. Not only are they reaching production capacity, but growers are also in a race against time to get their plants to market before they die on store shelves. This video takes a detailed look at the advanced growing techniques used on modern houseplant farms as well as the flood of TikTok-driven demand that growers must Continue reading

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March 22, 2022

In 2003 McDonald’s held a contest among 14 international ad agencies to see who could produce the best jingle for the fast food chain. The winner turned out to be a small firm in Germany that came up with a catchy tune along with the tagline “ich liebe es,” which translates to “I’m lovin’ it.” With this guaranteed hit on their hands, McDonald’s developed a billion-dollar marketing campaign to unveil the slogan, which included a version of “I’m Lovin’ It” Continue reading

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February 4, 2022

The company formerly known as Facebook is going through something of an identity crisis.  Rebranded as Meta last year, the tech giant changed its name in order to signal its transition from social networks to the virtual world of the “metaverse.” Although the company has staked its future on this unproven concept, this week Meta had to contend with the consequences of a miserable earnings report that painted a gloomy picture of its present situation. 

In the most Continue reading

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January 28, 2022

Influencers who amass huge followings on social networks like Instagram and TikTok can earn big money through sponsored posts and other partnerships with brands. But promotional opportunities do not come around every day, and often influencers must deal with inconsistent income as brands pay for exposure one month and then opt out the next. That’s why Instagram is testing a new service for content creators that will allow them to charge money to subscribers who will then have access to Continue reading

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October 26, 2021

In April, the tech giant Apple made a change to its privacy policy that prohibits advertisers from tracking users without their consent. Analysts predicted that this decision would lead to major changes in the $100 billion mobile ad market led by social networks like Facebook and Snapchat. These fears were confirmed for the latter last week when Snapchat announced that the policy prevented it from measuring the reach of its mobile ads, sending its stock price tumbling by 25 percent. Continue reading

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October 19, 2021

With more than 1 billion users worldwide, TikTok has become a commercial powerhouse as companies fight for the attention of this enormous user base. Products that go viral on the short video platform are almost guaranteed to see sales skyrocket, leading some stores to create “As Seen On TikTok” sections to corral all these in-demand items together. For example, the New York-based candy store It’Sugar started stocking a brand of fruit-shaped gummies after they appeared in untold thousands of videos Continue reading

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October 5, 2021

More than 3.5 billion people around the world communicate through Facebook and its collection of apps like Instagram, WhatsApp, Messenger, and Oculus. But for about six hours yesterday, no one was using these platforms as Facebook disappeared from the Internet. Company representatives said that this outage occurred when “backbone routers that coordinate network traffic” failed and brought services completely to a halt. The total shutdown meant that Facebook could not remotely reset its network, requiring it to send out a Continue reading

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July 22, 2021

In the coming months, regular drinkers of the sugar-free soda brand Coke Zero might notice a slight change in the taste of their favorite beverage. According to company officials, the formula for Coke Zero will be altered in order to “deliver an even more iconic Coke taste.” While this might seem like a relatively harmless change, any alteration to a Coca-Cola product draws plenty of public scrutiny after the company’s disastrous launch of “New Coke” in the 1980s.

Back then, Continue reading

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July 15, 2021

Those who have concerns about privacy on smartphones often focus on apps that track users’ internet browsing history or even their movements through GPS. But while such violations of privacy are becoming more well-known to users, many others appear to be unaware that some apps have open access to their contact lists. For instance, therapist Gabriela Buendia was shocked to discover that the payment app Venmo had shared a list of her phone contacts as well as data about everyone Continue reading

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January 21, 2021

At the start of the pandemic, fast food chains like Taco Bell suddenly had to close their dining rooms and serve all customers via drive-thrus. Many of these companies altered their menus to increase efficiency so that the lines of cars would move as quickly as possible. For instance, Taco Bell got rid of items like the Mexican Pizza and Nachos Supreme to reduce its packaging needs while also ditching all potato items so that it could keep its ingredients Continue reading

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