December 4, 2024

Since the late 1980s, Americans have marked the day after Thanksgiving as Black Friday, the “official” start of the holiday sale season and the busiest shopping day of the year. Stores like Walmart, Target, and Best Buy used to draw huge crowds by offering massive discounts to the first shoppers to come through the doors. As time passed and e-commerce became more common, though, the one-day sales bonanza expanded to include online deals. Now Amazon is the undisputed champion of Continue reading

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November 29, 2023

The annual sales bonanza known as Black Friday now lasts for much longer than 24 hours, beginning in the days before Thanksgiving and continuing on through Cyber Monday. And while a record number of American consumers turned out at stores to check out this year’s bargains, they didn’t exactly spend a lot of money. According to data from the National Retail Federation, an estimated 200.4 million people shopped over the five days after Thanksgiving, amounting to more than 60 percent Continue reading

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December 14, 2021

In holiday seasons past, retailers would commonly slash prices by 50 to 90 percent on Black Friday in an effort to entice shoppers into stores. But that was not the case in 2021 as companies reduced prices by “10, maybe 20 percent” according to Zarah Reeves, who usually waits until the Thanksgiving shopping weekend to buy her clothes, appliances, and home goods. “The deals are just horrible [this year],” said Reeves. “I’m looking at these discounts, thinking: That’s it? Never Continue reading

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December 2, 2021

In years past, the day after Thanksgiving marked a singular bonanza of sales as retailers held literal “door-buster” events that attracted crowds of determined customers desperate for deals. The rise of e-commerce gradually changed the holiday sales game, however, with companies now largely opting to spread sales throughout the season rather than concentrating on one day or weekend. As a result, this year’s Black Friday and Cyber Monday sales slowed down for the first time in history while overall retail Continue reading

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December 3, 2019

Analysts at Adobe estimate that consumers spent more than $29 billion online last week between Thanksgiving and Cyber Monday. Although brick-and-mortar sales rose slightly as well, e-commerce sales surged to record highs as consumers increasingly turned to online retailers for their holiday shopping needs. In fact, experts predict that companies like Amazon earned as much as $9.4 billion on Cyber Monday alone. 

But while Amazon enjoyed another successful start to the festive season in the U.S., the e-commerce giant Continue reading

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July 19, 2019

According to a press release from Amazon, this year’s Prime Day was the “largest shopping event in Amazon history.” Although the company didn’t release sales figures for the two-day bonanza, it claims to have sold more than 175 million items across 18 countries. Along with selling more Amazon devices than ever before, the e-commerce giant said this year’s Prime Day earned more than the past Black Friday and Cyber Monday combined. 

During the course of all this widespread discounting, Continue reading

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November 27, 2018

Last week retailers kicked off the holiday shopping season with Black Friday, a day once known for “door-busting” deals that sent consumers into a frenzy. And while companies still offer all sorts of markdowns and discounts on the big day, there are noticeably fewer news reports featuring crowds of angry people fighting over televisions. Not only have many Black Friday shoppers started digging for deals online, but also the event itself isn’t as special as it used to be. After Continue reading

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November 30, 2017

Although many retailers enjoyed a sales boost during Thanksgiving Weekend, no other company can rival Amazon’s stellar start to the holiday season. The e-commerce outlet brought in 45 percent of all online purchases on Thanksgiving along with nearly 55 percent of Black Friday’s total Internet transactions. Plus, Amazon announced that Cyber Monday was the company’s biggest sales day ever, boasting that customers had purchased “hundreds of millions of products” throughout the weekend.

Along with putting Amazon’s huge influence with customers Continue reading

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November 28, 2017

Last week we took a look at how analysts were lowering their expectations for Black Friday, which is traditionally the country’s biggest annual shopping event. While retailers managed to generate about $5 billion in sales on the day, this year’s take was decidedly lower than in years past. In some cases store traffic was non-existent, leading at least one newscaster to vent their frustrations about the poor turnout on air. But while some brick-and-mortar stores stayed empty, Continue reading

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November 16, 2017

For decades Black Friday has served as the country’s symbolic start to the holiday shopping season. Each year local news teams honor the event by turning their cameras onto the post-Thanksgiving crowds who gather in front of stores and wait patiently for the doors to swing open. Once inside, some deal-seeking shoppers frantically seek out products before anyone else can get to them, occasionally leading to arguments or even fights.

Of course, this perspective on Black Friday may be more Continue reading

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