November 29, 2023

The annual sales bonanza known as Black Friday now lasts for much longer than 24 hours, beginning in the days before Thanksgiving and continuing on through Cyber Monday. And while a record number of American consumers turned out at stores to check out this year’s bargains, they didn’t exactly spend a lot of money. According to data from the National Retail Federation, an estimated 200.4 million people shopped over the five days after Thanksgiving, amounting to more than 60 percent Continue reading

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December 2, 2021

In years past, the day after Thanksgiving marked a singular bonanza of sales as retailers held literal “door-buster” events that attracted crowds of determined customers desperate for deals. The rise of e-commerce gradually changed the holiday sales game, however, with companies now largely opting to spread sales throughout the season rather than concentrating on one day or weekend. As a result, this year’s Black Friday and Cyber Monday sales slowed down for the first time in history while overall retail Continue reading

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