November 29, 2023

The annual sales bonanza known as Black Friday now lasts for much longer than 24 hours, beginning in the days before Thanksgiving and continuing on through Cyber Monday. And while a record number of American consumers turned out at stores to check out this year’s bargains, they didn’t exactly spend a lot of money. According to data from the National Retail Federation, an estimated 200.4 million people shopped over the five days after Thanksgiving, amounting to more than 60 percent Continue reading

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December 2, 2021

In years past, the day after Thanksgiving marked a singular bonanza of sales as retailers held literal “door-buster” events that attracted crowds of determined customers desperate for deals. The rise of e-commerce gradually changed the holiday sales game, however, with companies now largely opting to spread sales throughout the season rather than concentrating on one day or weekend. As a result, this year’s Black Friday and Cyber Monday sales slowed down for the first time in history while overall retail Continue reading

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December 3, 2019

Analysts at Adobe estimate that consumers spent more than $29 billion online last week between Thanksgiving and Cyber Monday. Although brick-and-mortar sales rose slightly as well, e-commerce sales surged to record highs as consumers increasingly turned to online retailers for their holiday shopping needs. In fact, experts predict that companies like Amazon earned as much as $9.4 billion on Cyber Monday alone. 

But while Amazon enjoyed another successful start to the festive season in the U.S., the e-commerce giant Continue reading

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November 30, 2017

Although many retailers enjoyed a sales boost during Thanksgiving Weekend, no other company can rival Amazon’s stellar start to the holiday season. The e-commerce outlet brought in 45 percent of all online purchases on Thanksgiving along with nearly 55 percent of Black Friday’s total Internet transactions. Plus, Amazon announced that Cyber Monday was the company’s biggest sales day ever, boasting that customers had purchased “hundreds of millions of products” throughout the weekend.

Along with putting Amazon’s huge influence with customers Continue reading

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November 28, 2017

Last week we took a look at how analysts were lowering their expectations for Black Friday, which is traditionally the country’s biggest annual shopping event. While retailers managed to generate about $5 billion in sales on the day, this year’s take was decidedly lower than in years past. In some cases store traffic was non-existent, leading at least one newscaster to vent their frustrations about the poor turnout on air. But while some brick-and-mortar stores stayed empty, Continue reading

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