Baseball is known as “America’s Pastime,” but Japan has its own thriving baseball culture steeped in more than a century of tradition. Over the past 30 years, more Japanese players have come to the U.S. and Canada to join Major League Baseball, increasing the size of the league’s Japanese fanbase. Now that cultural exchange is paying off for the league with a whole new market for merchandise, ticket sales, and broadcast revenue. In 2024, MLB sponsorship revenue from Japan increased Continue reading
