Last weekend, the highly anticipated summer movie Barbie opened in theaters to rave reviews and huge ticket sales, earning $162 million in just a few days. Of course, Barbie wasn’t the only film to make a splash at the box office: the 3-hour long drama Oppenheimer also enjoyed a big weekend with domestic receipts totaling $82.5 million. The success of these two films follows months of viral marketing that made light of the stark differences between sunny and bright Barbie Continue reading
The Instant Pot first hit the market in 2010 and quickly gained a following of dedicated users who took every opportunity to praise the pot’s pressure cooking and slow cooking abilities. Sales climbed throughout the decade as word-of-mouth spread, and then the Instant Pot truly became a blockbuster during the pandemic. Sales of multicookers and air fryers doubled in 2020 as millions of homebound people searched for ways to make easy meals in their kitchens.
Customers certainly got what Continue reading
On rideshare apps like Lyft and Uber as well as platforms like Airbnb, customers are encouraged to rate their overall experience out of five stars. The general goal of these ratings is to inform both the company and future customers about an individual’s performance on the job. After all, if an Uber driver keeps their car dirty or swerves all over the road, then the rider can leave a low rating to reflect their subpar experience. Then again, that’s how Continue reading
The Covid-19 pandemic ushered in a new era of zero-contact transactions, with self-checkout terminals becoming ubiquitous in American grocery stores, big box retailers, sports stadiums, and many other businesses. While these stations can be convenient for customers and cost-effective for companies, there’s one feature that some people are not too happy about: prompts to leave a tip. “They’re cutting labor costs by doing self-checkout. So what’s the point of asking for a tip? And where is it going?” said Ishita Continue reading
In 1903, the Milwaukee-based Miller Brewing Company launched Miller High Life, dubbing its then-signature brand “the Champagne of Bottle Beer.” Not much has changed about it more than a century later, except in the 1960s the company shortened its slogan to “Champagne of Beers” and included the saying in the brand’s logo. But while Miller’s famous catchphrase may seem inoffensive enough to most Americans, that view is not shared by the Comité Champagne. This French trade organization determines which products Continue reading
On Sunday, the once mighty home goods retailer Bed Bath & Beyond declared bankruptcy after years of poor sales and mounting debt. The company will start closing its 360 locations today and has stopped accepting the big blue coupons that made the brand famous in better days that have long gone. In recent times, Bed Bath and Beyond faced increasingly choosy consumers who avoided the retailer in favor of competitors with better selections and e-commerce capabilities. The company enjoyed a Continue reading