October 29, 2021

While supply chain problems are bringing uncertainty to the upcoming Christmas season, retail analysts are optimistic that Halloween will be a vast improvement over 2020. Last year, the pandemic largely prevented kids from trick or treating and discouraged many adults from having costume parties, leading to a multi-billion dollar drop in retail sales during the spooky season. With an increasingly vaccinated population and lifted restrictions across the country, though, sales from 2021’s Halloween festivities are expected to increase by 20 Continue reading

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October 6, 2020

October is usually the month that Halloween store owners look forward to all year round. Adult customers often spend well over $100 on costumes and accessories as they prepare for parties or haunted pub crawls. But with many of these social events now canceled due to the pandemic, Halloween stores are struggling to make up this essential source of revenue. At Lorenzo Caltagirone’s Virginia costume shop, for instance, sales are down 80 percent. “I’ve never been this worried before,” said Continue reading

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September 15, 2020

While makers of staple foods like soups and cereals have seen sales skyrocket during the pandemic, candy companies like Hershey have not been so fortunate. With foot traffic down significantly in convenience stores and other shops, consumers are not making as many impulsive treat purchases as they did last year. Still, matters could get even worse for Hershey in the coming months if the company does not have a happy Halloween.

The nearly $800 million haul that the company brings Continue reading

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October 31, 2019

For this year’s Halloween festivities, Americans will spend an estimated $8.8 billion on items like candy, decorations, and costumes designed for all walks of life. Along with shelling out $3.2 billion on outfits meant for kids and adults, consumers will also spend $490 million on costumes for their pets. According to a recent survey, 51 percent of dog owners plan to dress up their pups for the holiday, spending an average of about $20. 

Retail experts say the popularity Continue reading

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October 30, 2018

Tomorrow night, children across the country will put on costumes and head out in search of as much candy as they can carry. And while many adults will accompany these kids on their sugary quests, plenty of others will be getting into the Halloween spirit without doing any trick-or-treating. After all, in recent years adults have become just as excited about All Hallow’s Eve as the most candy-crazed kids.

In fact, last year half of all Americans purchased a costume Continue reading

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October 28, 2016

JeffKramerFor most people, the Halloween season is about creepy costumes and candy rather than shopping. But even though the retail sales of All Hallow’s Eve can’t compare to the December holidays, Americans still manage to spend a scary sum of money at the end of October. The National Retail Federation estimates that this year consumers will spend as much as $8.4 billion preparing for Halloween, amounting to an average of $82.93 per shopper.

Costumes account for $3.1 billion of this Continue reading

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