August 13, 2021

Last week, we looked at how Scarlett Johansson filed a lawsuit against Disney alleging that Black Widow’s premiere on the company’s streaming platform deprived the movie star of income. The video below dives into further detail about how this upcoming legal battle could set the stage for big changes in Hollywood as on-screen talent looks to grab a piece of the increasingly important streaming market. 

Questions:

  1. How could Scarlett Johansson’s lawsuit against Disney potentially transform actor compensation in Continue reading
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August 3, 2021

For decades, Hollywood’s top movie stars have brokered contracts that grant them a percentage of a film’s box office earnings in addition to their multi-million dollar salaries. Then the pandemic hit last year and completely upended the industry’s long-established practice of premiering movies in theaters. Instead, studios like Disney and Warner Bros. released new titles through the streaming platforms Disney+ and HBO Max as $30 single-viewing rentals. 

Once theaters began to reopen in 2021, studios combined both of these Continue reading

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June 10, 2021

In 2017, the startup Moviepass offered film buffs a deal that seemed too good to be true. For $9.95 per month, subscribers could see up to one movie per day at all major theaters located throughout the country. Moviepass hoped to offset the costs of purchasing so many tickets by brokering bulk deals with theater chains and by monetizing users’ data. None of these plans ever came to fruition, however, which left the company with more than three million subscribers Continue reading

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April 8, 2021

Movie theaters across the country closed for months last year due to the Covid-19 pandemic and then struggled to recover once other businesses began to reopen. After Tenet disappointed at the box office during the summer, other would-be blockbusters like Wonder Woman: 1984 and Raya and the Last Dragon were simultaneously released in theaters and on streaming services. This radical change in distribution made industry observers and uneasy theater owners wonder if moviegoers would continue to remain at home as Continue reading

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September 24, 2020

With audiences largely reluctant to return to the movies, it’s not just theater chains that are struggling to adapt to life during the pandemic. Farmers who supply theaters with popcorn have seen orders for their product almost disappear as retail suppliers have seen sales surge. While Orville Redenbacher, Jolly Time, and Pop Secret have benefited from consumers staying home, the Preferred Popcorn company in Nebraska has millions of tons of unsold kernels on hand.

Preferred Popcorn primarily supplies snack distributors Continue reading

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September 22, 2020

On August 27th, Warner Bros. began gradually releasing the movie Tenet in theaters that had been closed for months due to the pandemic. After more than two weeks on American screens, though, the $200 million film has only earned $29.5 million domestically. As a result, Hollywood studios may hold back on releasing major titles until audiences are ready to return. “You can’t do it. The economics won’t allow you to do it,” said one studio executive. “We can’t give [theaters] Continue reading

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August 17, 2020

With hundreds of American movie theaters closed since March, the film exhibition industry has made several attempts to return to business only to reverse course soon after. AMC Theatres, for instance, announced plans to reopen on July 15th but scrapped that idea as coronavirus cases spiked across the U.S. Despite these setbacks, though, the nation’s largest theater chain has now set August 20th as its return date. What’s more, AMC plans to charge just 15 cents per admission on the Continue reading

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In early March, the movie studio Universal had already spent millions of dollars marketing its upcoming title Trolls World Tour in anticipation of its April 10th release. When the coronavirus pandemic shut down theaters across the nation, though, Universal made the bold decision to release the movie through on-demand platforms like Apple TV and Amazon. The gamble paid off handsomely for the movie studio: after three weeks on the market for $20 per rental, Trolls World Tour brought in more Continue reading

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March 27, 2020

With movie theaters across the world closed due to coronavirus containment, experts predict that the global film industry could lose as much as $15 billion this year. China shuttered more than 60,000 theaters in January right before the annual Lunar New Year holidays, a boom period that usually brings in $2 billion in box office sales. Meanwhile in the U.S., AMC Theatres recently announced that it has furloughed its CEO and corporate staff after the company closed more than 1,000 Continue reading

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On Tuesday we looked at how Marvel fans recently packed movie theaters across the country for Avengers: Endgame. Many of these viewers likely enjoyed the movie alongside an overflowing bag of popcorn and boxes of candy, snacks that can leave quite a mess in the aisles. Most people probably assume that movie theater ushers are responsible for cleaning up the stray kernels and soda spills leftover by the day’s customers. But while these employees sweep up between screenings, the Continue reading

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