Clothing – McGraw-Hill Introduction to Business

Fashion Brands Receive Criticism for Depending on Plastic

June 15, 2022

In recent years, fashion brands and retailers like H&M, Nike, Amazon and Target have responded to consumer calls for environmental sustainability by following an influential material rating system called the Higg Index. Introduced in 2011 by a group of companies led by Walmart and Patagonia, this metric is intended to help businesses shrink their environmental footprints by eliminating toxic chemicals and cutting down on water usage during production. According to critics, however, the Higg Index strongly recommends the use of Continue reading →

Clothing, Ethics, Fashion, Global, Manufacturing, Marketing, Product Development, Regulation, Sustainability

Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management

How the Pandemic Has Changed Fashion Marketing

August 26, 2020

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For decades, clothing designers, magazine editors, and photographers at publications like Vogue decided what the fashion world would see and how they would see it. Although models received plenty of opportunities to pose in front of the cameras, they got almost no say in the decisions that were made behind the scenes. That started to change as social media platforms like Instagram gave models direct access to audiences, granting them more individual power over the creative direction of their brands. Continue reading →

Clothing, Fashion, Global, Marketing, Product Development, Product Distribution, Promotions, Social Media

Bonus Chapter B: Technology and New Media, Chapter 10: Motivation, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization

Fashion Brands Start Selling Virtual Clothing

November 22, 2019

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Yesterday, we looked at how video game companies earn billions of dollars annually by selling virtual products to an ever-growing market. Inspired by the success of this unusual industry, some clothing companies have started selling digital outfits that don’t exist in the real world. For instance, the fashion label The Fabricant recently sold a virtual dress for $9,500 to the wife of a San Francisco tech executive. Although she cannot actually put on her expensive new outfit, she can Photoshop Continue reading →

Clothing, Entrepreneurship, Fashion, Global, Marketing, Product Development, Product Distribution, Promotions, Scarcity, Virtual Goods

Bonus Chapter B: Technology and New Media, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 6: Entrepreneurship

Forever 21 Files for Bankruptcy

October 1, 2019

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In the early 2000s, fast fashion brands like Zara and Forever 21 exploded in popularity by providing the latest trends at cut-rate prices. But while the former continues to thrive, this week Forever 21 announced that it would declare bankruptcy after years of declining sales. Along with closing up to 178 stores in the U.S., the retailer will also cease operations in more than 40 countries. Hundreds of domestic locations, as well as Forever 21’s website, will remain open. “What Continue reading →

Bankruptcy, Clothing, E-commerce, Fashion, Forever 21, Global, Product Distribution, Retail

Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization

Sneaker Site StockX Grows into $1 Billion Operation

August 27, 2019

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Today’s top sneaker brands like Nike and Adidas are constantly releasing new designs in limited supplies. As a result, many “sneakerheads” often miss out on the latest styles while they’re available at retailers. That’s where resale sites like StockX come in. Unlike eBay, StockX doesn’t rely on straightforward auctions to move its merchandise. Instead, the company treats sneakers like tradable commodities that can quickly gain and lose value. For example, a pair of Nike’s Jordans could debut on StockX at Continue reading →

Clothing, E-commerce, Ebay, Footwear, Marketing, Pricing, Product Distribution, Resale, Stock Market, Supply & Demand

Bonus Chapter B: Technology and New Media, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 19: Securities Markets, Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship

[VIDEO] Inclusive Fashion Is the Future of Runways and Retail

July 12, 2019

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In recent years consumers have started to lose interest in high-end fashion shows from major houses like Victoria’s Secret and Calvin Klein. In fact, the latter recently closed its luxury collection in order to focus on casualwear. Many designers have responded to industry changes by creating styles for all shapes and sizes to wear, not just thin models. This video looks at the designers who are answering the call from consumers for greater inclusivity in fashion.

Questions:

What Continue reading →

Branding, Clothing, Ethics, Fashion, Inclusivity, Marketing, Retail

Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility

Calvin Klein Closes Its Luxury Collection

March 21, 2019

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Since about the turn of the 20th century, elaborate fashion shows have helped some of the most successful style companies build lasting brands. After all, designers aren’t just displaying their wares when they send models down the runway in expensive outfits. By showcasing lines of high-end clothes that not everyone can afford, companies construct brand identities centered around luxury and opulence. So while Ralph Lauren or Michael Kors won’t sell many of their most expensive garments, the sophistication and taste Continue reading →

Branding, Calvin Klein, Clothing, Fashion, Marketing, Product Distribution, Promotions

Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Chapter 1: Taking Risks and Making Profits

Toymaker Sues Louis Vuitton over the Right to Create Parody Purses

January 24, 2019

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For luxury brands like Louis Vuitton, maintaining an image of elegance and sophistication is essential for success. After all, high-end consumers might not be willing to hand over huge amounts of cash to a company that has fallen out of fashion. In order to remain in control of its image, Louis Vuitton has often been quick to file lawsuits against knockoff businesses that place its signature logo onto poorly made items. Along with targeting bootleggers, however, the company also has Continue reading →

Branding, Clothing, Copyright, Entrepreneurship, Ethics, Fashion, Global, Legal, Louis Vuitton, Luxury, Product Development

Bonus Chapter A: Business Law, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship

Levi’s Jeans Make a Major Comeback

November 30, 2018

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Way back in 1856, a California dry-goods merchant named Levi Strauss marveled at a new type of garment created by one of his customers. Working as a tailor in Nevada, the customer had developed a pair of rivet-fastened pants that were far more durable than anything else available at the time. The two soon filed a patent on the product and founded Levi Strauss and Company, the world’s first producer of denim jeans. And while the company continues to thrive Continue reading →

Branding, Clothing, Entrepreneurship, Fashion, Forms of Ownership, Management, Marketing, Product Development, Product Distribution, Retail, Trends

Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 1: Taking Risks and Making Profits, Chapter 5: Forms of Business Ownership, Chapter 6: Entrepreneurship, Chapter 7: Management & Leadership

Robots Replace 90 Percent of Staff at a Uniqlo Warehouse

October 16, 2018

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The Japanese clothing retailer Uniqlo has steadily grown into an international brand known for its inexpensive but stylish designs. As you might expect, maintaining this image requires the company to strike a delicate balance between creating interesting products and keeping costs low. That’s why Uniqlo recently announced that robots have replaced 90 percent of the staff at one of its warehouses.

Along with drastically cutting costs, the company’s newly automated warehouse will also be able to operate 24 hours a Continue reading →

Automation, Clothing, Ethics, Global, Japan, Operations Management, Partnerships, Product Distribution, Retail, Uniqlo

Bonus Chapter B: Technology and New Media, Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 5: Forms of Business Ownership, Chapter 9: Production and Operations Management