Tesla owner Elon Musk has never been shy about seeking the spotlight, and for years he could always find an easy audience by talking to his Twitter following of more than 100 million people. Even that level of attention wasn’t enough for the world’s richest man, however, who purchased the social network outright at the end of October for a whopping $44 billion. That gargantuan price tag now ranks as history’s largest leveraged buyout of a tech firm, although it Continue reading
In April, the tech giant Apple made a change to its privacy policy that prohibits advertisers from tracking users without their consent. Analysts predicted that this decision would lead to major changes in the $100 billion mobile ad market led by social networks like Facebook and Snapchat. These fears were confirmed for the latter last week when Snapchat announced that the policy prevented it from measuring the reach of its mobile ads, sending its stock price tumbling by 25 percent. Continue reading