Product Development - McGraw-Hill Introduction to Business

[VIDEO] How NFL Stadiums Are Engineered to Maximize Profit

February 14, 2025

For decades, American stadium designers aimed to pack as many spectators into a space as safely as possible. In recent years, though, amenities like upscale concession stands and luxury boxes have become increasingly important to the financial health of American sports venues. This video looks at how the Superdome in New Orleans was rebuilt to make as much money as possible, from streamlined snack bars and walking paths to pricey club seating and suites.

Questions:

Why are modern stadiums Continue reading →

Marketing, Operations Management, Product Development, Sports, Entertainment, Pricing, Product Distribution, Supply & Demand, Stadiums

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

Disney Vacations Feel Financially Out Of Reach for Many Families

February 12, 2025

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When Walt Disney built his world-famous theme parks, he envisioned them as affordable places for families to spend full days together in the dreamlike world of animated movies. In fact, one executive in the 1980s who tried to raise the price of parking by one dollar met stiff resistance from people who claimed the idea ran counter to Disney’s vision for The Happiest Place on Earth. Over time, though, prices rose steadily with inflation, until the COVID-19 pandemic brought everything Continue reading →

Marketing, Product Development, Promotions, Entertainment, Pricing, Disney, Product Distribution, Theme parks

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Google Corrects Its AI Super Bowl Ad Before the Game

February 10, 2025

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This year, AI firms flocked to buy Super Bowl commercials, hoping to make a huge splash about their new products in a cost-effective way. A 30-second spot during Super Bowl LIX cost about $8 million, which may seem like a lot to pay for a short ad. Given that the massively popular game drew in more than 200 million viewers, however, a commercial’s cost-per-viewer actually amounts to less than a nickel. It’s incentives like these that motivated Google to use Continue reading →

Marketing, Ethics, Product Development, Sports, Entertainment, Advertising, Product Distribution, Super Bowl, AI

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Sellers Charge Thousands for Smartphones Preloaded With TikTok

January 28, 2025

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TikTok turned its service back on for U.S. users after a 12-hour shutdown earlier this month, but the popular video-sharing platform is still blocked from American app stores while it faces legal uncertainty. That means people can’t download or restore the app if it gets deleted. As a result, unlocked cell phones that come preloaded with the popular social media video-sharing app have become a hot commodity on resale sites like Ebay and Facebook Marketplace. In many cases, sellers are Continue reading →

Global, Ethics, Social Media, Product Development, China, Smartphones, Product Distribution, Supply & Demand, TikTok

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Apple Settles $95 Million Class Action Lawsuit on Siri Privacy

January 7, 2025

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Have you ever gotten the feeling that Siri, the voice-activated digital assistant on Apple devices, was eavesdropping on your private conversations? Have you noticed online ads for a particular brand after talking about it out loud? If you said yes, you’re not alone. A 2019 class-action lawsuit representing tens of millions of people accused Apple of violating user privacy by making unauthorized recordings through Siri and sharing them with advertisers. For example, two of the plaintiffs in the lawsuit said Continue reading →

Ethics, Product Development, Regulation, Smartphones, Legal, Product Distribution, Apple, Privacy, Siri

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

Holiday Catalogs Make a Comeback with Online Shoppers

December 13, 2024

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In the days before online shopping, catalogs were a common way to purchase holiday gifts without having to go to a store as customers placed and received their orders directly through the mail. Sears issued the first holiday edition of its popular catalog in 1933 selling toys like a Mickey Mouse watch, a Lionel electric train set, and live singing canaries. In 1968, the catalog grew to more than 600 pages, including 225 pages of toys. Many companies relied on Continue reading →

Marketing, Product Development, Branding, Promotions, Retail, Advertising, Amazon, Product Distribution, E-commerce, Catalogs

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] How Shopping Malls Are Being Transformed Into Apartments

December 11, 2024

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After decades of decline, many American malls are continuing to struggle as former anchor stores like Macy’s, JCPenney, and Sears either close locations or go out of business entirely. With lots of open space on their hands, at least 192 malls are experimenting with housing in an attempt to bring life back to dying retail spaces. The video below explains the logistics of mall-based apartments, which can be located close to restaurants and shops but also lack basic amenities like Continue reading →

Marketing, Entrepreneurship, Product Development, Retail, Product Distribution, Malls, Supply & Demand, Housing

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

Jaguar Hopes Brand Overhaul Will Attract New Customers

December 6, 2024

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The luxury car brand Jaguar started in England in 1922 as a shop that built sidecars for motorcycles. When the British government stopped rationing steel at the end of World War II, the company was then able to purchase enough supplies to produce eye-catching sports cars. Flashy Jaguar vehicles went on to dominate international motorsport in the 1950s, giving the brand a global reputation as athletic and glamorous. But even as Jaguar grew to become the preferred automaker of the Continue reading →

Marketing, Global, Product Development, Branding, Promotions, Cars, Transportation, Electric cars, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Online Deal Seekers Head to TikTok for Black Friday Shopping

December 4, 2024

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Since the late 1980s, Americans have marked the day after Thanksgiving as Black Friday, the “official” start of the holiday sale season and the busiest shopping day of the year. Stores like Walmart, Target, and Best Buy used to draw huge crowds by offering massive discounts to the first shoppers to come through the doors. As time passed and e-commerce became more common, though, the one-day sales bonanza expanded to include online deals. Now Amazon is the undisputed champion of Continue reading →

New Airline Technology Targets Line-Cutting Passengers

November 26, 2024

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Thanksgiving marks the beginning of a busy travel season at American airports as families trek across the country to celebrate the holiday with their loved ones. This year, AAA predicts more than 18 million people will travel by plane during Thanksgiving week, an increase of 6 percent over 2023. Three million people are expected to go through airport security on the Sunday after the holiday, which would tie the record set on the Sunday after this year’s Fourth of July. Continue reading →

Marketing, Global, Product Development, Promotions, Transportation, Product Distribution, Air Travel, Supply & Demand, Rewards programs

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion