More than 60 percent of McDonald’s sales come from outside the U.S., making foreign markets just as important to Mickey D’s bottom line as its domestic operations. This video looks at how the fast food giant develops items for its global customers, who often enjoy flavors that can’t be found under the Golden Arches anywhere else in the world.
- Why does McDonald’s develop menu items for specific global markets?
- How does “transplanting flavors” from one market to another help McDonald’s develop new products? What are the advantages and disadvantages of this approach?