[VIDEO] The Big Business of Growing and Selling Houseplants

March 31, 2022

Sales of houseplants skyrocketed during the onset of the pandemic, and ever since growers around the world have struggled to keep up with ever-increasing demand. Not only are they reaching production capacity, but growers are also in a race against time to get their plants to market before they die on store shelves. This video takes a detailed look at the advanced growing techniques used on modern houseplant farms as well as the flood of TikTok-driven demand that growers must contend with. 


  1. What are some production challenges that houseplant farmers face, and how do they deal with these issues?
  2. How do social media platforms like TikTok drive demand for houseplants?