According to the consultancy firm McKinsey, most mid-sized businesses have an average lifespan of about 18 years as companies change hands and markets evolve. That makes the achievement of the cymbal maker Zildjian all the more impressive: for more than four centuries, the company has served countless musicians across a wide variety of styles and eras. Along with providing a comprehensive overview of Zildjian’s storied history, the video below also examines the company’s fascinating production process and quality control procedures.
- Why do you think Zildjian keeps its metal alloy recipe secret, even from longtime employees?
- How has Zildjian managed to adapt through the years as both music styles and the business environment change?