[VIDEO] How Nintendo Stays in the Game

The Super Mario Brothers Movie has earned more than $1 billion at the worldwide box office so far, marking just the latest success for the entertainment juggernaut Nintendo. This video looks at how the Japanese company manages to stay on top of the volatile video game industry thanks to reliable hardware sales as well as classic characters like Mario, Luigi, Link, and many others.


  1. Why do Sony and Microsoft sell their consoles at a loss? How does Nintendo manage to make money from console sales?
  2. Why does Nintendo release games from franchises like Mario and Zelda exclusively on their own consoles?