Bonus Chapter B: Technology and New Media - McGraw-Hill Introduction to Business

[VIDEO] Inside LinkedIn’s New Hybrid Office

July 7, 2022

Although the pandemic ushered in a new era of working from home, many companies still want employees to come into the office. This video looks at how the social network LinkedIn redesigned its workplace to include more than 75 different types of seating, combining the comforts of home with the collaborative nature of the office environment.

Questions:

What are the benefits and drawbacks of LinkedIn’s new hybrid office plan?
Do you think more companies should follow LinkedIn’s lead and Continue reading →

Human Resources, LinkedIn, Management, Office environment, Organizational Culture, Pandemic, Social Media, Telecommuting

Bonus Chapter B: Technology and New Media, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 1: Taking Risks and Making Profits, Chapter 7: Management & Leadership, Chapter 8: Organizational Culture and Structure, Videos

Netflix Stock Tanks after Drop in Subscribers

April 26, 2022

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Netflix revolutionized the entertainment industry after the company launched its streaming service in 2007, creating an on-demand platform that was soon imitated by many competitors. Although Netflix still has the largest audience in the industry with 220 million subscribers, the company faces strong competition from services like Disney+, HBO Max, and many others. No longer the only game in town, over the years Netflix has spent big on original television series and movies in order to stand out from this Continue reading →

Entertainment, Food & Drink, Marketing, Netflix, Product Development, Product Distribution, Promotions, Streaming, Supply & Demand

Bonus Chapter B: Technology and New Media, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics

[VIDEO] The Big Business of Growing and Selling Houseplants

March 31, 2022

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Sales of houseplants skyrocketed during the onset of the pandemic, and ever since growers around the world have struggled to keep up with ever-increasing demand. Not only are they reaching production capacity, but growers are also in a race against time to get their plants to market before they die on store shelves. This video takes a detailed look at the advanced growing techniques used on modern houseplant farms as well as the flood of TikTok-driven demand that growers must Continue reading →

Arby’s Capitalizes on an Old Grudge Against McDonald’s

March 22, 2022

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In 2003 McDonald’s held a contest among 14 international ad agencies to see who could produce the best jingle for the fast food chain. The winner turned out to be a small firm in Germany that came up with a catchy tune along with the tagline “ich liebe es,” which translates to “I’m lovin’ it.” With this guaranteed hit on their hands, McDonald’s developed a billion-dollar marketing campaign to unveil the slogan, which included a version of “I’m Lovin’ It” Continue reading →

Branding, Celebrities, Entertainment, Food & Drink, Marketing, McDonald’s, Music, Product Development, Promotions, Social Media

Bonus Chapter B: Technology and New Media, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Chapter 1: Taking Risks and Making Profits

Meta (Formerly Facebook) Lost $230 Billion in Market Value Yesterday

February 4, 2022

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The company formerly known as Facebook is going through something of an identity crisis. Rebranded as Meta last year, the tech giant changed its name in order to signal its transition from social networks to the virtual world of the “metaverse.” Although the company has staked its future on this unproven concept, this week Meta had to contend with the consequences of a miserable earnings report that painted a gloomy picture of its present situation.

In the most Continue reading →

Advertising, Facebook, Marketing, Meta, Metaverse, Mobile, Product Development, Product Distribution, Silicon Valley, Social Media, Stock Market, Stock valuation

Bonus Chapter B: Technology and New Media, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Chapter 19: Securities Markets, Chapter 1: Taking Risks and Making Profits

Instagram Tests Subscription Service for Creators

January 28, 2022

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Influencers who amass huge followings on social networks like Instagram and TikTok can earn big money through sponsored posts and other partnerships with brands. But promotional opportunities do not come around every day, and often influencers must deal with inconsistent income as brands pay for exposure one month and then opt out the next. That’s why Instagram is testing a new service for content creators that will allow them to charge money to subscribers who will then have access to Continue reading →

Advertising, Influencers, Instagram, Marketing, Promotions, Social Media, Subscriptions

Bonus Chapter B: Technology and New Media, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Chapter 1: Taking Risks and Making Profits

[VIDEO] The Rise and Fall of BlackBerry

January 25, 2022

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While iPhones and various Android smartphones dominate the current mobile market, in the early days of these devices no brand was bigger than BlackBerry. This video looks at the history of this once ubiquitous gadget that captured early market share but failed to keep pace with its high tech competitors.

Questions:

What features made BlackBerry so appealing to businesspeople when it first hit the market?
How did BlackBerry’s resistance to change lead to the downfall of its mobile business?

Blackberry, Global, iPhone, Marketing, Mobile, Product Development, Product Distribution, Smartphones

Bonus Chapter B: Technology and New Media, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Videos

[VIDEO] How the Pandemic Changed the Movie Business

January 11, 2022

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For decades, Hollywood studios and movie exhibitors abided by the law of the “theatrical window,” the period of time where a film could only be seen in theaters. This window steadily shrank over the years as home video and streaming gained dominance until it was almost obliterated in 2020 as theaters shut down for the pandemic. The fascinating video below looks at the ways that coronavirus changed domestic movie distribution and how theaters could still have a profitable future ahead Continue reading →

Apple’s Valuation Soars over $3 Trillion

January 4, 2022

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In August 2018, Apple made history by becoming the first publicly traded company to reach a $1 trillion valuation. Although it took the tech giant 42 years to reach this milestone, its value doubled to $2 trillion just two years later. Then to ring in 2022, Apple’s share price climbed over $186 per share, which turned the iPhone maker into the world’s first $3 trillion company. That’s more than the combined worth of Walmart, Disney, Netflix, Nike, McDonald’s, Exxon Mobil, Continue reading →

Apple, Ethics, Global, Manufacturing, Product Development, Silicon Valley, Stock Market, Stock valuation, Supply & Demand

Bonus Chapter B: Technology and New Media, Chapter 14: Product and Price, Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management

Cable Ratings Drop as Streaming Dominates Home Entertainment

November 11, 2021

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The September premiere of the latest season of American Crime Story generated tons of press for the Emmy-winning FX show, but unfortunately the network could not transform that media attention into viewership. Despite being one of the most acclaimed dramas in recent years, American Crime Story ranks 15th in the ratings and generates next to no chatter on social media. Of course, that’s likely because this television show only airs on TV: due to a previous agreement with Netflix, American Continue reading →

Entertainment, Marketing, Netflix, Product Distribution, Streaming, Television

Bonus Chapter B: Technology and New Media, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Chapter 1: Taking Risks and Making Profits