Videos - McGraw-Hill Introduction to Business

[VIDEO] How the Alaska Airlines Incident Could Affect Boeing

January 24, 2024

Two weeks ago, we looked at the terrifying incident that passengers experienced on an Alaska Airlines flight when a door suddenly blew open during takeoff. The incident placed Boeing under renewed scrutiny for its Max line of aircraft, which could have big repercussions for the company going forward. This video looks at the potential consequences Boeing could face, from losing airlines’ confidence to ceding market share to competitors like Airbus.

Questions:

How could airlines’ loss of confidence in Boeing Continue reading →

Global, Ethics, Manufacturing, Regulation, Air Travel, Safety, Supply & Demand, Airlines, FAA

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Bonus Chapter A: Business Law, Videos

[VIDEO] How Aldi Shapes Its Stores for Success

January 19, 2024

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The German company Aldi is the fastest growing grocery chain in the U.S., expanding at a rate of about 100 stores a year. The following video explains how Aldi keeps prices low by stocking a limited number of products and designing stores for maximum efficiency.

Questions:

How do Aldi’s store layouts help the company keep expenses low?
Why does Aldi stock significantly fewer products than most supermarkets?

Marketing, Global, Entrepreneurship, Product Development, Pricing, Product Distribution, Food & Drink, Supply & Demand, Aldi

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] How Zildjian Cymbals Has Thrived for Over Four Centuries

January 3, 2024

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According to the consultancy firm McKinsey, most mid-sized businesses have an average lifespan of about 18 years as companies change hands and markets evolve. That makes the achievement of the cymbal maker Zildjian all the more impressive: for more than four centuries, the company has served countless musicians across a wide variety of styles and eras. Along with providing a comprehensive overview of Zildjian’s storied history, the video below also examines the company’s fascinating production process and quality control procedures. Continue reading →

Marketing, Global, Entrepreneurship, Manufacturing, Product Development, Entertainment, Music, Product Distribution, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] Shein’s Controversial Business Model Keeps Prices Low

December 1, 2023

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The Chinese e-commerce giant Shein (pronounced Shee-In) controls more than 40 percent of the U.S. fast fashion market, with more than $8 billion in sales last year. This video explores how the retailer consistently churns out cheap shirts and dresses, which includes accusations of labor exploitation that has tarnished Shein’s image with some shoppers.

Questions:

How does Shein’s “small batch” production strategy differ from other clothing companies?
How has Shein tried to recover its reputation with U.S. consumers? Do Continue reading →

[VIDEO] How Target Uses Its Stores as E-commerce Centers

November 17, 2023

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With nearly 2,000 stores across the U.S., more than 75 percent of Americans live within ten miles of a Target. These brick and mortar locations have become surprisingly valuable assets for the company’s e-commerce business, with more than 95 percent of online orders originating from Target stores. This video goes into detail about the retailer’s logistical operations, including the local sortation centers Target is investing in to keep up with increasing demand.

Questions:

How does Target utilize nearly 2,000 Continue reading →

Product Development, Retail, Supply chains, Transportation, Product Distribution, Target, E-commerce, Logistics, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Why Useless Decongestants Are Still for Sale

November 8, 2023

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If you’ve taken an over-the-counter (OTC) nasal decongestant recently, you may have been upset to discover that it did not do much to relieve your clogged sinuses. In fact, recent studies by the Food and Drug Administration (FDA) show that most OTC decongestants work no better than a placebo. This video explains in detail how store shelves became filled with useless cold medicine, and ways that the FDA are working to make things right.

Questions:

Why do most OTC decongestants Continue reading →

Marketing, Ethics, Product Development, Advertising, Product Distribution, Pharmaceuticals, Promotion, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] How Tipping Culture Took Over the U.S.

October 27, 2023

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From counter service restaurants to furniture stores, Americans are prompted to leave a tip for nearly every purchase they make. Along with looking at the history of tipping in the U.S., this video explains “price partitioning” and how it influences the ways that consumers view prices, showing that tipping is likely here to stay despite being consistently unpopular.

Questions:

What is price partitioning, and how does it influence consumers’ views on prices?
Do you think businesses should phase Continue reading →

Motivation, Entrepreneurship, Compensation, Pricing, Product Distribution, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] Why Wall Street Is Investing in Trash

October 20, 2023

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This video looks at the evolving operations of North America’s largest landfill operator, WM. Using capital provided by federal subsidies, the waste management company is investing in tech that could change the future of trash disposal, from sophisticated scanners that sort recycling to capturing methane gas to convert into fuel.

Questions:

Why is WM upgrading its operations to include more automation as well as methane gas extraction?
Do you think WM’s operational upgrades will make the company more sustainable Continue reading →

Operations Management, Ethics, Entrepreneurship, Manufacturing, Product Development, Energy, Product Distribution, Supply & Demand, Recycling, Subsidies

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] How Electric Vehicles Could Affect the UAW’s Future

October 11, 2023

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Since the United Auto Workers (UAW) began striking against the Big Three car companies in September, the union has expanded its action to two more plants as workers continue to fight for better contracts. This video explains one of their central concerns: the expansion of automakers into the electric vehicle (EV) market. While members of the union are worried about their wages in an EV-driven future, American car companies fear that increased labor costs could make them uncompetitive with foreign Continue reading →

Global, Ethics, Manufacturing, Unions, Labor Relations, Product Development, Cars, Transportation, Strikes, Electric vehicles

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Airlines Sell Legroom at a Premium Price

September 28, 2023

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In the early days of air travel, carriers provided passengers with luxurious amounts of legroom. As the video below explains, however, today’s planes have far more seats with far less space between them, potentially resulting in uncomfortable experiences for tall travelers.

Questions:

Why do modern airlines “unbundle” the costs of travel by charging additional fees for luggage and seat selection?
Do you think government regulators should require air carriers to provide passengers with “comfortable” amounts of legroom? Why or why not?

Global, Ethics, Product Development, Regulation, Transportation, Product Distribution, Air Travel, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law, Videos