Baking bread is a difficult enterprise under the best circumstances, but baking on an industrial scale is so complicated that only a few long-standing companies have truly mastered it. At the same time, the products made by brands like Wonder Bread are often packed with chemicals that many health-conscious consumers want to avoid. That’s where La Boulange comes in, a San Francisco bakery that runs 24 hours a day and operates like a factory. The video below shows how La Boulange makes high-end, delicious bread that its then sold to other local bakeries as well as major retailers like Costco.
Questions:
- Why do brands like Wonder Bread use preservatives and other chemicals? Do you think this makes their products less appealing?
- Why is it important for La Boulange to be able to supply major retailers like Costco and Amazon?