As the U.S. craft beer market has grown over the years, breweries that were once seen as upstarts to larger rivals are now becoming established institutions themselves. But while this is great news for many thirsty Americans, the beer boom has not been as kind to local water supplies. In this video, Bloomberg takes a look at how California’s Half Moon Brewing Company is experimenting with a sustainable system that uses retreated wastewater to brew beer.

Questions:

1. How would you market a beer that was brewed with sewer water?
2. Should large scale breweries begin to use recycled water as well?