Amazon Carefully Develops Its Drone Delivery Program

droneIn 2013 Amazon announced a bold new venture: a drone delivery service that could bring products to customers within 30 minutes. Three years later, the e-commerce giant completed its first Amazon Prime Air delivery during a trial run in Great Britain. Of course, the company still has a long way to go before its drones are ready to take flight in great numbers. Along with figuring out many technical details, Amazon must also deal with regulations that limit where drones can and cannot fly. In the U.S., for instance, drones are not allowed to soar above densely populated areas.

As a result, Amazon has established research facilities in Great Britain, Austria and France in order to test its drones in less regulated skies. At its British outpost, the company currently has two customers enrolled in a pilot program for Prime Air. While this lucky pair have made headlines for receiving Amazon’s first drone-delivered packages, perhaps the company‘s most important work is being done at its R&D center in France. In this facility located near Paris, about a dozen software engineers and aviation experts are building an air-traffic control system for the company’s growing drone fleet.

Amazon researchers first tried to adapt air-traffic methods used by airlines only to discover that these techniques didn’t work with low-flying drones. Instead, they began to develop a system that focuses on guiding drones past obstacles like power lines, buildings, and birds. This approach relies on creating detailed maps that include temporary objects like construction cranes as well as up-to-the-second weather conditions. What’s more, the autonomous drones will also be able to warn each other in real-time if they encounter any risks on a flight. Despite these latest advancements, though, there’s still no telling when Amazon Prime Air will be ready to go live. “This is highly regulated,” said Amazon’s VP for global innovation policy Paul Misener. “We’re not going to launch this until we can demonstrate its safety.”


  1. Should the U.S. put new regulations in place that make it easier for companies to test drones?
  2. Why must Amazon develop an entirely new air-traffic control system for its drones?

Source: Adam Satariano and Marie Mawad, “Why Amazon’s Delivery-Drone Team Is Obsessed With Geese,” Bloomberg, May 18, 2017; Frederic Lardinois, “Amazon Starts Prime Air Drone Delivery Trial in the UK — But Only With Two Beta Users,” TechCrunch, December 14, 2016.

One Response to Amazon Carefully Develops Its Drone Delivery Program

  • This article describes a new service offered by Amazon which involves the use of drones to deliver products ordered by its customers. This service first was launched in Great Britain. Amazon has established research facilities in Great Britain, Austria and France in order to test its drones in less regulated skies such as those in the US. Personally, I think the US is correct in establishing tough regulations for the use of drones in delivering goods from Amazon or any other mail order company. The research for safety in all areas of the US should be very extensive and specific, whether it be in the air or on the ground.It should be the highest priority, regarding regulations for the use of any type of drone technology in the US. Not intending to be a Debbie Downer, but do all consumers really need this? There are so many circumstances where I see the benefits such as delivering medications to the chronically ill, delivering items to the disabled or elderly. But, does the Everyday Joe really need this service? Can we not wait and pay extra for overnight shipping? However, I know that extenuating circumstances do arise and we could use that service from time to time. But, we are an indulgent society in love with newest forms of technology. Can our airspace really handle this even if the drones fly at lower elevations? How expensive will such technology be in the long run? What about the retraining of our current work force? Only a few questions to ponder.

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