As a bit of an antidote to the tragic violence and uncertainty that has dominated recent headlines, this short, fun video looks at the last producer of disco balls in the U.S. and the ways they’re struggling to stay relevant.




  1. Why would you purchase a Kentucky-made disco ball for $125 when one produced in China runs for as little as $30? 
  1. What stage of the product life cycle does the disco ball currently fall under?

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