Last month, we looked at AMC Theatres’ plans to reopen on July 15th with expanded safety measures. But after major studios delayed the release of upcoming blockbusters like Tenet and Mulan, the chain pushed back its reopening plans to July 30th. Still, even this goal could be optimistic as cases of coronavirus continue to rise across the country. “Twenty days ago, I would’ve said we’re on track,” said David Gross, head of the film consultancy company Franchise Entertainment Research. Continue reading
