[VIDEO] How Free Games Are Designed to Make Money

August 12, 2016

Mobile games like Pokemon Go and Clash of Clans have become revenue-generating machines despite being free to download in any app store. So how do these games manage to make money without a set price point? This fascinating video from Vox provides the answer by taking a close look at the optional purchases that drive profits for these apps.



  1. Is it ethical for freemium gamemakers to earn the bulk of their money from so-called “whales,” people who spend hundreds or even thousands of dollars on in-app purchases?

  2. Should other freemium game designers take a hint from Pokemon Go and be more discreet about where they place offers for optional purchases?