[VIDEO] Brooklyn’s Last Seltzer Men

February 1, 2019

Many years ago, hundreds of delivery men used to criss-cross New York City transporting big bottles of seltzer water directly to customers. As soda and other pre-packaged drinks became popular, however, most of the city’s “seltzer men” began to disappear once demand for their product plummeted. But the old-school seltzer trade isn’t entirely dead in the Big Apple. The video below shows how Brooklyn Seltzer Boys carries on this legacy by combining traditional methods with a new marketing strategy.

Questions:

  1. How did Adam Gomberg manage to revitalize his family’s seltzer water business?
  2. What makes the bottles used by Brooklyn Seltzer Boys so special? What advantages does this give the company over their competitors?

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