We’ve all been there before: you go to the store with a carefully prepared shopping list only to walk out with tons of stuff you had no previous intention to buy. These types of impulse purchases are such a vital source of revenue that some retailers design their store layouts to encourage as much emotion-driven buying as possible. This video looks at how IKEA depends on winding pathways and strategic lighting to do just that.
Questions:
- How does IKEA’s store layout encourage customers to purchase products impulsively?
- Why are impulse purchases so important to retailers like IKEA?