In recent years consumers have started to lose interest in high-end fashion shows from major houses like Victoria’s Secret and Calvin Klein. In fact, the latter recently closed its luxury collection in order to focus on casualwear. Many designers have responded to industry changes by creating styles for all shapes and sizes to wear, not just thin models. This video looks at the designers who are answering the call from consumers for greater inclusivity in fashion.
- What is the potential appeal of inclusive brands like Eloquii or Universal Standard?
- Why is a brand’s mission or “ethos” becoming just as important for the bottom line as product quality?