After years of skipping television advertisements with DVRs, many Americans have little patience for commercial breaks. And although ads are largely unavoidable during live programming like sporting events or award shows, that doesn’t mean people are paying attention. Oftentimes viewers will fiddle with their smartphones or simply tune out completely while commercials are rolling. This is bad news for companies who pay big bucks to advertise during high-rated time slots.

In an effort to get people watching ads on TV Continue reading →