Many years ago, hundreds of delivery men used to criss-cross New York City transporting big bottles of seltzer water directly to customers. As soda and other pre-packaged drinks became popular, however, most of the city’s “seltzer men” began to disappear once demand for their product plummeted. But the old-school seltzer trade isn’t entirely dead in the Big Apple. The video below shows how Brooklyn Seltzer Boys carries on this legacy by combining traditional methods with a new marketing strategy.
Questions:
- How did Adam Gomberg manage to revitalize his family’s seltzer water business?
- What makes the bottles used by Brooklyn Seltzer Boys so special? What advantages does this give the company over their competitors?