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[VIDEO] Epic Fail: The Business Edition

January 1, 2014
NickelsMcHughMcHugh

This video takes a look at how BlackBerry went from the hottest smartphone on the market to a victim of its own success.

 

https://nyti.ms/1kRYQDu

 Questions:

  1. What’s the important lesson to be learned from this video?
  1. What does it mean that Blackberry failure was due to “commitment escalation?”

From The New York Times

 

Marketing, Product Development, Distribution, Innovation, Blackberry
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