In the early 20th century, the Coca-Cola Company was quickly growing in popularity both with American consumers as well as imitators who hoped to duplicate the soft drink’s success. This very brief video looks at how Coca-Cola fought off the copycats by designing a distinctive bottle that it still depends on to this day.
Questions:
- Besides making things harder for imitators, how did Coca-Cola’s bottle redesign help the young company’s brand?
- Do you think Coca-Cola would have grown to be such a success if the company had kept its old bottle design? Why or why not?