[VIDEO] How IKEA Gets You to Impulsively Buy More

October 26, 2018

We’ve all been there before: you go to the store with a carefully prepared shopping list only to walk out with tons of stuff you had no previous intention to buy. These types of impulse purchases are such a vital source of revenue that some retailers design their store layouts to encourage as much emotion-driven buying as possible. This video looks at how IKEA depends on winding pathways and strategic lighting to do just that.


  1. How does IKEA’s store layout encourage customers to purchase products impulsively?
  2. Why are impulse purchases so important to retailers like IKEA?