In 2001, a company called Segway introduced a two-wheeled “personal transporter” that it claimed would revolutionize how people traveled in big cities. 17 years later, though, and the Segway is mainly a vehicle for security guards and tourists. Along with chronicling the ways that the company failed to live up to expectations, this video also looks at how Segway could still leave a big impact on the transportation industry.
- Why did Segway fail to connect with consumers in the early 2000s?
- Do you think motorized scooters will become a popular mode of transportation in the coming years? Why or why not?